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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

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September 2014

A Licensing Program Style Guide: Does it Generate Revenue?

Property owners who become interested in licensing their brands often ask the question: “What kind of ROI can I expect if I invest in a style guide for my property?”...More

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Ted Mininni on How To Create a Brand New World.
September 5, 2014

Ted Mininni on How To Create a Brand New World.

Marvel and Funko Seed a Hot "Guardians of the Galaxy" Product.

August 30, 2014 by Ted Mininni

For those of you who have seen Marvel's Guardians of the Galaxy, and enjoyed watching baby...More

Design Force Develops Package Design System for Sprü Kits.
August 20, 2014

Design Force Develops Package Design System for Sprü Kits.

In Philadelphia, It Ain't Easy Being (Midnight) Green.

August 12, 2014 by Ted Mininni

Tradition speaks loudly in sports. Especially among the constituencies of teams in any of the...More

Ted Mininni: Winning the Brand Wars through Visual Assets.
August 5, 2014

Ted Mininni: Winning the Brand Wars through Visual Assets.

I Am Elemental: Action Figures That Empower Young Girls.

July 21, 2014 by Ted Mininni

After Marvel’s announcement last week that Thor will now be a female character and Captain...More