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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

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May 2013

Building One-of-a-Kind Fan Culture for Entertainment Brands.

Marketers are discussing the merits of transmedia for brands these days as though it was something new. It isn’t. In fact, entertainment brands like Marvel and DC Comics have...More

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Design Force President's Article Cited in GMA Newsletter
April 29, 2013

Design Force President's Article Cited in GMA Newsletter

HBO and Brewery Ommegang Partner to Produce Beer of Kings.

May 20, 2013 by Ted Mininni

With Licensing Expo 2013 quickly approaching, we’ve been evaluating the latest trends and...More

Ted Mininni on TheDieline.com:
April 18, 2013

Ted Mininni on TheDieline.com: "Visual vs. Verbal Communication"

Trident Layers Packaging: One Device Imparts Form and Flavor.

May 13, 2013 by Ted Mininni

In a highly competitive category – that isn’t setting the world on fire sales-wise these days...More

Ted Mininni:
March 14, 2013

Ted Mininni: "Will Digital Media Properties Dominate LIcensing?"

Hot New Iron Man 3 Licensed Product: Designer Heels?

May 6, 2013 by Ted Mininni

We all know that the best licensed products are those that are cleverly conceived and not-so...More