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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

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July 2014

Creative Disruption Leads to Innovative Toy Packaging.

It’s no secret that a soft economy and kids’ fascination with all things digital has put a dent in toy sales in recent years. Given this, packaging has to do more to seize kids' attention and imaginations...More

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Ted Mininni: Vaulting a Classic Brand into a New Universe
June 23, 2014

Ted Mininni: Vaulting a Classic Brand into a New Universe

I Am Elemental: Action Figures That Empower Young Girls.

July 21, 2014 by Ted Mininni

After Marvel’s announcement last week that Thor will now be a female character and Captain...More

Ted Mininni: How Packaging Authenticates Kids' Brands.
June 16, 2014

Ted Mininni: How Packaging Authenticates Kids' Brands.

Capturing Hearts and Minds Through Package Design.

July 15, 2014 by Ted Mininni

In marketing circles, we focus on brand building by effectively reaching customers, and...More

Ted Mininni: Using Packaging to Connect with
June 6, 2014

Ted Mininni: Using Packaging to Connect with "Kidsumers"

Lego Combines Real and Virtual Worlds with Lego Fusion.

June 30, 2014 by Ted Mininni

If you’re like me, your life is on your laptop and your iPhone, but you still decided to own...More