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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

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August 2014

Creating a Unique Visual Language for Licensed Packaging.

Brands need cultural relevance to survive and thrive. Relevant brands merge with specific consumers’ lifestyles, but the strongest brands inspire and create their...More

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Ted Mininni: Winning the Brand Wars through Visual Assets.
August 5, 2014

Ted Mininni: Winning the Brand Wars through Visual Assets.

In Philadelphia, It Ain't Easy Being (Midnight) Green.

August 12, 2014 by Ted Mininni

Tradition speaks loudly in sports. Especially among the constituencies of teams in any of the...More

Ted Mininni: Category Disruptors - You Break It, You Own It.
July 18, 2014

Ted Mininni: Category Disruptors - You Break It, You Own It.

I Am Elemental: Action Figures That Empower Young Girls.

July 21, 2014 by Ted Mininni

After Marvel’s announcement last week that Thor will now be a female character and Captain...More

Ted Mininni: Vaulting a Classic Brand into a New Universe
June 23, 2014

Ted Mininni: Vaulting a Classic Brand into a New Universe

Capturing Hearts and Minds Through Package Design.

July 15, 2014 by Ted Mininni

In marketing circles, we focus on brand building by effectively reaching customers, and...More