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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences. Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy. More |
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May 17, 2012 Ted Mininni: Packaging Innovation as the Ultimate Game Changer | Mattel & Crayola Join Forces. Great Idea?May 14, 2012 by Ted Mininni Not all co-branding ventures make sense. The result of ill-advised pairings? Lackluster sales (read: failure)? For success, both brands should be...More | |
April 9, 2012 Ted Mininni: Cutting Wrap Rage Out of Toy Packaging | The Avengers: A Total Retail ExperienceMay 7, 2012 by Ted Mininni Marvel Entertainment’s long-anticipated The Avengers movie is finally here. No doubt this super hero mega-romp across the big screen...More | |
March 19, 2012 Ted Mininni’s Latest Article Published on POPSOP.com | Walgreen's Private Label Packaging: Nice!April 30, 2012 by Ted Mininni Packaging consumer products in a wide range of categories always presents challenges. Not only now, but in the future when line extensions...More |