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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

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May 2012

How Do We Make the “Kid Connection”?

Talk with them. Not at them or over them. When marketing to kids address them, not just their parents. Kids won’t endorse a brand that doesn’t speak to them. While parental consent is important, especially...More

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Ted Mininni: Packaging Innovation as the Ultimate Game Changer
May 17, 2012

Ted Mininni: Packaging Innovation as the Ultimate Game Changer

Mattel & Crayola Join Forces. Great Idea?

May 14, 2012 by Ted Mininni

Not all co-branding ventures make sense. The result of ill-advised pairings? Lackluster sales (read: failure)? For success, both brands should be...More

Ted Mininni: Cutting Wrap Rage Out of Toy Packaging
April 9, 2012

Ted Mininni: Cutting Wrap Rage Out of Toy Packaging

The Avengers: A Total Retail Experience

May 7, 2012 by Ted Mininni

Marvel Entertainment’s long-anticipated The Avengers movie is finally here. No doubt this super hero mega-romp across the big screen...More

Ted Mininni’s Latest Article Published on POPSOP.com
March 19, 2012

Ted Mininni’s Latest Article Published on POPSOP.com

Walgreen's Private Label Packaging: Nice!

April 30, 2012 by Ted Mininni

Packaging consumer products in a wide range of categories always presents challenges. Not only now, but in the future when line extensions...More