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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

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June 2013

Package Design Architecture: Delivering the Brand at a Glance.

While it isn’t necessary for every brand, many employ package design architecture. In some cases, it’s obvious; in others, less so. Package design architecture, if...More

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Ted Mininni:
June 6, 2013

Ted Mininni: "Can Simple Package Design Be Too Simplistic?"

Finally... a Windex Bottle Worthy of Our Countertops.

June 17, 2013 by Ted Mininni

Typically known for its product quality and not for its packaging innovation, the Windex brand...More

Design Force to Attend the 2013 Licensing International Expo
June 1, 2013

Design Force to Attend the 2013 Licensing International Expo

The Pencil Sketch as an Integral Part of the Design Process (Part 2).

June 10, 2013 by Ted Mininni

In my last post, I discussed how the role of the pencil sketch has changed dramatically with the...More

Design Force President's Article Cited in GMA Newsletter
April 29, 2013

Design Force President's Article Cited in GMA Newsletter

The Pencil Sketch as an Integral Part of the Design Process (Part 1).

June 3, 2013 by Ted Mininni

Long, long ago, before digital technology began to infiltrate the world of design, promising to...More