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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

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February 2012

Wielding the Power of Superheroes in Licensing.

Superheroes. We grew up with them and we need them. There’s nothing like the good guy overcoming great odds and vanquishing the bad guys for pure escapism and fun...More

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Ted Mininni: “It's Time to Put Some Fun Back into Marketing”
January 20, 2012

Ted Mininni: “It's Time to Put Some Fun Back into Marketing”

Marketing Study Shocker: Social Media & QR Codes Don't Sell

January 25, 2012 by Ted Mininni

“As much as people embrace all things digital, they’re much fussier when they turn into actual...More

Design Force President on Packaging for Maturing Consumers
January 3, 2012

Design Force President on Packaging for Maturing Consumers

How to Use Packaging Cues to Become a Category Leader

January 23, 2012 by Ted Mininni

How can manufacturers market and package a new brand in a saturated consumer product...More

Design Force, Inc. adds Facebook to their Social Media Mix
December 22, 2011

Design Force, Inc. adds Facebook to their Social Media Mix

What's New in Toyland? “Amplified Reality”

January 16, 2012 by Ted Mininni

The Consumer Electronics Show (CES) in early January always generates “oohs and aahs” among industry aficionados and the press. This year is no...More