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At Design Force, we help our clients develop and market retail brands and entertainment properties that provide consumers with enjoyable experiences.

Through package design and licensing program design, we’re able to establish strong emotional connections with consumers and create powerful visual brand experiences that engage, excite, entertain, inspire and influence their decision to buy.

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April 2014

How Packaging Can Become the Ultimate Storyteller for Brands.

Storytelling is one of the most-discussed marketing initiatives these days and marketers are using every platform they can access to tell their brand stories...More

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Ted Mininni: Creative Disruption Leads to Innovative Packaging.
April 17, 2014

Ted Mininni: Creative Disruption Leads to Innovative Packaging.

The Importance of "Enjoyment" in Package Design.

April 21, 2014 by Ted Mininni

As the principal of my own design firm for almost 25 years, my belief that creativity is an...More

Ted Mininni on Appealing to the Subconscious through Packaging.
February 10, 2014

Ted Mininni on Appealing to the Subconscious through Packaging.

Under Armour's Speedform Apollo Packaging is Built for Speed.

April 7, 2014 by Ted Mininni

I don’t often blog about promotional packaging – especially for products that don’t rely on...More

Design Force to Attend Toy Fair 2014 in New York City
January 30, 2014

Design Force to Attend Toy Fair 2014 in New York City

Deviating from Package Standardization: Why We're Led Astray.

March 24, 2014 by Ted Mininni

Smart brand owners know the value of developing a well-conceived packaging program...More