BATTLESHIP

As filming was just about to begin for the BATTLESHIP movie, Hasbro engaged our team to develop design elements, product concepts and the style guide for its licensing program. We developed a variety of badge designs, drawing inspiration from the alien technology created for the film, as well as hi-tech military and classic U.S. Navy motifs – all prominently featuring the BATTLESHIP identity. Our design for the style guide incorporates textural elements, such as rusted metal and rivets as well as the converging lines and typeface found in the alien computer interface design.