Brand Packaging Magazine quotes Design Force Blog

Design Force, Inc. proudly announces that Brand Packaging magazine has quoted its president, Ted Mininni’s blog post concerning the need to develop package design systems: “Forget One-Off Packaging” in its October issue on page 8.

Mr. Mininni blogs on his consultancy’s web site on a weekly basis, sharing his insights and expertise with a wide-ranging audience. The Design Force blog is a forum for discussing research, strategy, target appeal and marketplace trends related to package design and licensing program design for the consumer product and entertainment industries.

In the Brand Packaging “Next + Now” section, Mr. Mininni’s quote appears under the “Heard!” heading. “Package design should never be approached as a one-off challenge requiring a solution. That approach is certain to fail with regard to achieving any level of consumer recognition. The brand will never stand a chance. As companies strategize, plan and package products, they should be thinking in terms of developing an overall package design strategy – one that leverages a functional, flexible package design system.”

Click here to read Mr. Mininni's entire blog post on this topic.