October 15, 2012
Design Force, Inc. proudly announces that Brand Packaging magazine has quoted its president, Ted Mininni’s blog post concerning the need to develop package design systems: “Forget One-Off Packaging” in its October issue on page 8.
Mr. Mininni blogs on his consultancy’s web site on a weekly basis, sharing his insights and expertise with a wide-ranging audience. The Design Force blog is a forum for discussing research, strategy, target appeal and marketplace trends related to package design and licensing program design for the consumer product and entertainment industries.
In the Brand Packaging “Next + Now” section, Mr. Mininni’s quote appears under the “Heard!” heading. “Package design should never be approached as a one-off challenge requiring a solution. That approach is certain to fail with regard to achieving any level of consumer recognition. The brand will never stand a chance. As companies strategize, plan and package products, they should be thinking in terms of developing an overall package design strategy – one that leverages a functional, flexible package design system.”
Click here to read Mr. Mininni's entire blog post on this topic.