The Collector

Collecting is big business. There are as many categories of collectibles as there are collectors. But, there are only two kinds of collectors…

Avid collectors have a passion for the categories they pursue, and a single-minded focus. Acquiring the most desirable examples in their collecting categories gives avid collectors a sense of accomplishment, enjoyment and pride.

Then there are adults who become collectors out of a sense of nostalgia… the man who played with die-cast cars as a child and the woman who has fond memories of playing with her Barbie doll, dressing her in an extensive, fashionable wardrobe.

Knowing which kind of collector, or whether both are a factor, tempers marketing strategies and design execution.