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It may not be appropriate for all licensed brands, but there’s no denying the desire that can be...More
Licensing, Branding, Licensing Program Design, Consumer Products, Entertainment, Marketing Thought Leadership
There’s no denying the value of establishing standardization for a well-designed...More
Licensing, Branding, Licensing Program Design, Consumer Products, Entertainment
For many years, it’s been a trend for Deadheads to show their passion for the band and their...More
Over the weekend, I read a refreshing article on FastCompany.com that challenges the...More
Package Design, Licensing Program Design, Consumer Products, Marketing Thought Leadership
When you take a look at a particular brand's packaging, what's the first thing you...More
Licensing, Branding, Package Design, Licensing Program Design, Consumer Products, Entertainment, Marketing Thought Leadership
We’ve all seen this: a successful licensed property ends up on consumer products in every...More
Licensing, Licensing Program Design, Consumer Products, Entertainment, Marketing Thought Leadership
Even the largest entertainment brands know that keeping kids consistently engaged is a...More
Licensing, Licensing Program Design, Entertainment, Marketing to Kids
Classic kids’ entertainment properties are more appealing now than ever. The secret...More
Licensing, Licensing Program Design, Consumer Products, Entertainment, Marketing to Kids
When you think about it: America’s iconic rock band, KISS, has a lot in common with the lifestyle brand Hello Kitty...More
Licensing, Licensing Program Design, Consumer Products, Entertainment, Marketing to Kids, Marketing Thought Leadership
When Disney’s “Pirates of the Caribbean” theme park ride became a movie sensation, it...More
Licensing, Licensing Program Design, Consumer Products, Entertainment
Trendwatching.com for July 2012 focused on the latest consumer trend, what they dub “Newism: why consumers crave the new”. Yet, at the tail...More
Licensing, Branding, Package Design, Licensing Program Design, Consumer Products, Entertainment, Marketing to Kids
What’s the ultimate for an accomplished baker? Not only a successful business, but fame and fortune. Discovery Communications TLC’s Buddy...More
Licensing, Branding, Package Design, Licensing Program Design, Consumer Products, Entertainment
Back in February, the virtual world of entertainment came together with one of the world’s great toy companies. In a smart move, Stardoll...More
Licensing, Branding, Licensing Program Design, Entertainment
