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Hot New Iron Man 3 Licensed Product: Designer Heels?May 6, 2013 at 8:56 am by Ted Mininni We all know that the best licensed products are those that are cleverly conceived and not-so...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing Thought Leadership The Magic Behind the "Secret Handshake" in Licensed Apparel.April 8, 2013 at 8:57 am by Ted Mininni It may not be appropriate for all licensed brands, but there’s no denying the desire that can be...More Comments: 0Licensing, Branding, Licensing Program Design, Consumer Products, Entertainment, Marketing Thought Leadership Establishing Style Guide Guidelines: How Strict is Too Strict?April 1, 2013 at 9:23 am by Ted Mininni There’s no denying the value of establishing standardization for a well-designed...More Comments: 0Licensing, Branding, Licensing Program Design, Consumer Products, Entertainment NBA and Grateful Dead Partner on Co-Branded T-shirt Collection.March 25, 2013 at 7:43 am by Ted Mininni For many years, it’s been a trend for Deadheads to show their passion for the band and their...More Comments: 2Licensing, Branding, Licensing Program Design, Consumer Products, Entertainment Viral Pepsi MAX Spot: A Great Ad for the Chevy Camaro.March 18, 2013 at 8:34 am by Ted Mininni If you've been reading the Design Force blog over the past few months, it may seem like I'm on a...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing Thought Leadership Action Figure Package Design: For Kids AND Collectors Alike.March 4, 2013 at 9:16 am by Ted Mininni All of us who are fortunate enough to design and market action figures know that the appeal...More Comments: 0Licensing, Branding, Package Design, Structure Design, Consumer Products, Entertainment, Marketing to Kids, Marketing Thought Leadership Design Architecture: The Key to Successful Licensed Packaging.February 25, 2013 at 7:14 am by Ted Mininni When you take a look at a particular brand's packaging, what's the first thing you...More Comments: 0Licensing, Branding, Package Design, Licensing Program Design, Consumer Products, Entertainment, Marketing Thought Leadership How To Avoid Licensed Property Overexposure.January 21, 2013 at 9:42 am by Ted Mininni We’ve all seen this: a successful licensed property ends up on consumer products in every...More Comments: 0Licensing, Licensing Program Design, Consumer Products, Entertainment, Marketing Thought Leadership Beyonce and Pepsi: A Good Fit... or Not?December 17, 2012 at 9:45 am by Ted Mininni According to an article in Forbes last week, Pepsi has agreed to leverage the fame of pop star Beyonce in ads, a Super Bowl halftime show, and...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing Thought Leadership Kids Are in the Loop with NBA Hoop TroopNovember 12, 2012 at 10:27 am by Ted Mininni Even the largest entertainment brands know that keeping kids consistently engaged is a...More Comments: 0Licensing, Licensing Program Design, Entertainment, Marketing to Kids Booyakasha! Teenage Mutant Ninja Turtles are Back on TV!November 5, 2012 at 12:37 pm by Ted Mininni Classic kids’ entertainment properties are more appealing now than ever. The secret...More Comments: 0Licensing, Licensing Program Design, Consumer Products, Entertainment, Marketing to Kids Nick's Winx Club: How to Capture and Package FantasyOctober 30, 2012 at 10:22 am by Ted Mininni Nickelodeon has tapped into something whimsical and wonderful with the Winx Club brand...More Comments: 0Licensing, Branding, Package Design, Structure Design, Consumer Products, Entertainment, Marketing to Kids Hello Kitty Gets KISSed!October 22, 2012 at 10:10 am by Ted Mininni When you think about it: America’s iconic rock band, KISS, has a lot in common with the lifestyle brand Hello Kitty...More Comments: 1Licensing, Licensing Program Design, Consumer Products, Entertainment, Marketing to Kids, Marketing Thought Leadership Toys R Us: Toy Store or Entertainment Brand?October 15, 2012 at 11:15 am by Ted Mininni Industry insiders know that the lines have been blurring for a while between the toy and entertainment business. The leading toy...More Comments: 0Branding, Entertainment, Marketing to Kids, Marketing Thought Leadership Will Wii U Be a Winner?October 8, 2012 at 1:53 pm by Ted Mininni The critics are unenthused, but consumers aren’t. Pre-orders on Nintendo’s Wiii U Gaming System are scorching hot. In fact, many retailers’...More Comments: 0Marketing to Baby? How Young is Too Young?October 1, 2012 at 12:22 pm by Ted Mininni Quietly last year, the Disney Company began to market to the one youth demographic left to expose its brand to: newborns. New mothers...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing to Kids, Marketing Thought Leadership A Blockbuster Film Doesn't Ensure Blockbuster ProductsSeptember 24, 2012 at 9:45 am by Ted Mininni When Disney’s “Pirates of the Caribbean” theme park ride became a movie sensation, it...More Comments: 0Licensing, Licensing Program Design, Consumer Products, Entertainment Smart "AR" Strategy: Try Me. Buy Me.September 17, 2012 at 10:11 am by Ted Mininni As with any new technology, marketers are grappling with the best way to use AR – augmented reality – to advantage. While it’s cool to point...More Comments: 0Package Design, Consumer Products, Entertainment, Marketing to Kids, Marketing Thought Leadership Are Comic Books Becoming Irrelevant?August 6, 2012 at 10:40 am by Ted Mininni No doubt about it. Comic books have been pretty camp since the 1930’s. Reflective of our culture and the times. They’ve been used to...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing Thought Leadership Batman: Still RisingJuly 26, 2012 at 7:20 pm by Ted Mininni The last installment of the three-part Batman trilogy, “The Dark Knight Rises”, proved that this superhero’s staying power is real...More Comments: 0Why Retro Brands? Why Now?July 9, 2012 at 1:34 pm by Ted Mininni Trendwatching.com for July 2012 focused on the latest consumer trend, what they dub “Newism: why consumers crave the new”. Yet, at the tail...More Comments: 0Licensing, Branding, Package Design, Licensing Program Design, Consumer Products, Entertainment, Marketing to Kids Nut on a Mission: Superhero Saves Us from Boring Breakfasts!July 2, 2012 at 9:37 am by Ted Mininni Just when TV ads have been offering more banality: out pops a new fictional superhero to...More Comments: 0Licensing, Branding, Package Design, Consumer Products, Entertainment A Smart Licensing Deal: Icing on the Cake?June 25, 2012 at 11:22 am by Ted Mininni What’s the ultimate for an accomplished baker? Not only a successful business, but fame and fortune. Discovery Communications TLC’s Buddy...More Comments: 0Licensing, Branding, Package Design, Licensing Program Design, Consumer Products, Entertainment A First: Disney Leveraging "Where's My Water" via Licensing.June 4, 2012 at 12:25 pm by Ted Mininni Move over Angry Birds and Annoying Orange. Disney is elbowing its way into the licensing arena...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing to Kids Muppets on Band-Aid: Negative Moments turn Magical.May 28, 2012 at 8:50 pm by Ted Mininni Kids cut and scrape themselves. It’s a part of being a kid. But, putting a bandage on a crying...More Comments: 0Licensing, Package Design, Consumer Products, Entertainment, Marketing to Kids The Avengers: A Total Retail ExperienceMay 7, 2012 at 11:36 am by Ted Mininni Marvel Entertainment’s long-anticipated The Avengers movie is finally here. No doubt this super hero mega-romp across the big screen...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing Thought Leadership Do Licensed Collectibles Run Counter Culture?April 23, 2012 at 10:07 am by Ted Mininni After all, we keep hearing how consumers are spending far less discretionary cash and...More Comments: 1Hasbro Licenses a Stroke of GeniusApril 16, 2012 at 10:23 am by Ted Mininni What’s a mom supposed to do when her five year old daughter wants to design her own clothes? Find a way to make it happen, of course. It doesn’t...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing to Kids Mattel to Release “Hunger Games” Heroine Collectible DollApril 2, 2012 at 9:08 am by Ted Mininni We all know the power of pop culture. Hot books have been turned into movie trilogies in the...More Comments: 0New Marvel Licensed Products for... Pets???March 5, 2012 at 10:49 am by Ted Mininni Everybody loves superheroes and we all have our favorites. It’s interesting to note that consumers of every age group and demographic wear...More Comments: 0How to Evolve from a Toy Company to an Entertainment BrandFebruary 27, 2012 at 10:42 am by Ted Mininni It’s no secret to industry insiders that the Hasbro brand has been steadily evolving from a...More Comments: 0Good vs. Evil Continues in the World of Lego Video GamesFebruary 6, 2012 at 12:47 pm by Ted Mininni Clearly Lego understands the power of superheroes. They’re hotter than ever and loved by...More Comments: 0What's New in Toyland? “Amplified Reality”January 16, 2012 at 5:15 pm by Ted Mininni The Consumer Electronics Show (CES) in early January always generates “oohs and aahs” among industry aficionados and the press. This year is no...More Comments: 0Consumer Products, Entertainment, Marketing to Kids, Marketing Thought Leadership Harley-Davidson Hits the RoadDecember 27, 2011 at 2:29 pm by Ted Mininni Of course Harley owners have always hit the road. Their love of freedom and new adventure represented by the open road is legendary...More Comments: 0Mickey, Minnie & MethodDecember 5, 2011 at 11:20 am by Ted Mininni There are some companies that just have a knack for doing the unexpected. Method is one. We’ve always been admirers of Method’s approach...More Comments: 0Licensing, Branding, Package Design, Structure Design, Consumer Products, Entertainment, Marketing to Kids A New World at Play: AppMATes Merges the Virtual & PhysicalOctober 10, 2011 at 12:16 pm by Ted Mininni Are we surprised that kids, the fastest of early adaptors, take to new apps like ducks to...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing to Kids Smart Licensing: Disney & SpiritHoods Launch “Wearable” MuppetsOctober 3, 2011 at 11:20 am by Ted Mininni Sometimes it seems as though kids’ licensed products get into a rut. T-shirts, caps...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing to Kids The NFL Kicks Off This Weekend! Are You Ready for Some... Pepsi?September 9, 2011 at 1:06 pm by Ted Mininni According to The Wall Street Journal, the NFL and PepsiCo have extended their sponsorship...More Comments: 2Licensing the Gone and the GoldenJuly 19, 2011 at 2:05 pm by Ted Mininni Great stars live on in our hearts and psyches forever. Their unique brands occupy a place no one else can ever hold.More Comments: 0Stardoll Inks Stellar Deal with MattelJune 7, 2011 at 1:51 pm by Ted Mininni Back in February, the virtual world of entertainment came together with one of the world’s great toy companies. In a smart move, Stardoll...More Comments: 0Licensing, Branding, Licensing Program Design, Entertainment |
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