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Marketing Study Shocker: Social Media & QR Codes Don't SellJanuary 25, 2012 at 11:24 am by Ted Mininni “As much as people embrace all things digital, they’re much fussier when they turn into actual...More Comments: 0Consumer Products, Market Research, Marketing Thought Leadership 10 Critical Questions to Answer Before Rethinking Your PackagingJanuary 3, 2012 at 12:14 pm by Ted Mininni Marketers of established brands have more to worry about now. The consumer product sector...More Comments: 0Branding, Package Design, Consumer Products, Market Research, Marketing Thought Leadership Is There Any Room for Girls in Lego’s World?December 19, 2011 at 12:33 pm by Ted Mininni Danish toy behemoth, Lego, is revered by generations of fans around the globe. It’s no accident. Using Lego building bricks helps kids...More Comments: 0Branding, Package Design, Consumer Products, Market Research, Marketing to Kids Marvel and Monster Jam? 3 Super-Powerful Reasons WhyDecember 13, 2011 at 6:23 pm by Ted Mininni We love working with licensed properties. Especially those related to toy and entertainment...More Comments: 0Branding, Package Design, Consumer Products, Market Research, Marketing to Kids Taking Licensed Packaging to the Next LevelNovember 14, 2011 at 10:30 am by Ted Mininni Kudos to Disney for doing it right when it comes to licensing its properties. Few characters are as admired as Winnie the Pooh...More Comments: 1Licensing, Package Design, Structure Design, Consumer Products, Market Research Are We Too Focused on Cutting Costs in Package Design?November 7, 2011 at 12:35 pm by Ted Mininni It’s inevitable. In a recessionary economy, cost cutting becomes the first consideration. But I’ve...More Comments: 0Package Design, Structure Design, Consumer Products, Market Research, Marketing Thought Leadership |
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