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Downsized Packaging: The Perils and Possibilities.December 3, 2012 at 10:57 am by Ted Mininni The Incredible Shrinking Package! The dread of every package designer! The bane of every brand...More Comments: 0Package Design, Structure Design, Consumer Products, Marketing Thought Leadership, Sustainability So, You've Got an Amazing Retro Brand, Huh?August 20, 2012 at 9:25 am by Ted Mininni Reintroducing a “retro” brand to the marketplace is cool – but only if it’s given a modern, relevant twist. Otherwise, forget it...More Comments: 0Licensing, Consumer Products, Marketing to Kids, Marketing Thought Leadership, Sustainability Packaging as Part of the Product?August 13, 2012 at 3:38 pm by Ted Mininni Once in a while, I come across something so innovative and clever that it makes me wonder why it’s never been done this way before...More Comments: 0Package Design, Structure Design, Consumer Products, Marketing Thought Leadership, Sustainability YouTube Sensations: Package Structure??August 23, 2011 at 11:10 am by Ted Mininni And we thought brand managers and package designers were the only ones who believed in the power of packaging! Not so...More Comments: 0Hasbro's Sustainability Goal for 2011May 18, 2011 at 4:03 PM by Ted Mininni Like many consumer product companies, Hasbro has worked hard to be a good corporate citizen, focusing on strong community programs... More Comments: 0 |
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