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Mattel & Crayola Join Forces. Great Idea?May 14, 2012 at 11:34 am by Ted Mininni Not all co-branding ventures make sense. The result of ill-advised pairings? Lackluster sales (read: failure)? For success, both brands should be...More Comments: 0Licensing, Consumer Products, Marketing to Kids, Marketing Thought Leadership The Avengers: A Total Retail ExperienceMay 7, 2012 at 11:36 am by Ted Mininni Marvel Entertainment’s long-anticipated The Avengers movie is finally here. No doubt this super hero mega-romp across the big screen...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing Thought Leadership Do Licensed Collectibles Run Counter Culture?April 23, 2012 at 10:07 am by Ted Mininni After all, we keep hearing how consumers are spending far less discretionary cash and...More Comments: 1Hasbro Licenses a Stroke of GeniusApril 16, 2012 at 10:23 am by Ted Mininni What’s a mom supposed to do when her five year old daughter wants to design her own clothes? Find a way to make it happen, of course. It doesn’t...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing to Kids Mattel to Release “Hunger Games” Heroine Collectible DollApril 2, 2012 at 9:08 am by Ted Mininni We all know the power of pop culture. Hot books have been turned into movie trilogies in the...More Comments: 0New Marvel Licensed Products for... Pets???March 5, 2012 at 10:49 am by Ted Mininni Everybody loves superheroes and we all have our favorites. It’s interesting to note that consumers of every age group and demographic wear...More Comments: 0How to Evolve from a Toy Company to an Entertainment BrandFebruary 27, 2012 at 10:42 am by Ted Mininni It’s no secret to industry insiders that the Hasbro brand has been steadily evolving from a...More Comments: 0Good vs. Evil Continues in the World of Lego Video GamesFebruary 6, 2012 at 12:47 pm by Ted Mininni Clearly Lego understands the power of superheroes. They’re hotter than ever and loved by...More Comments: 0Mickey, Minnie & MethodDecember 5, 2011 at 11:20 am by Ted Mininni There are some companies that just have a knack for doing the unexpected. Method is one. We’ve always been admirers of Method’s approach...More Comments: 0Licensing, Branding, Package Design, Structure Design, Consumer Products, Entertainment, Marketing to Kids Looks Like Barbie’s Going Hi-TechNovember 28, 2011 at 3:44 pm by Ted Mininni Mattel gets it. Yet another generation of young girls is experiencing a special relationship with Barbie. And given the fashionista’s long heritage...More Comments: 0Taking Licensed Packaging to the Next LevelNovember 14, 2011 at 10:30 am by Ted Mininni Kudos to Disney for doing it right when it comes to licensing its properties. Few characters are as admired as Winnie the Pooh...More Comments: 0Licensing, Package Design, Structure Design, Consumer Products, Market Research Future Licensing Opps: Virtual Properties?October 31, 2011 at 1:52 pm by Ted Mininni We’ve seen the future. The future is here. New licensing opportunities are increasingly coming from virtual vs real properties...More Comments: 0A New World at Play: AppMATes Merges the Virtual & PhysicalOctober 10, 2011 at 12:16 pm by Ted Mininni Are we surprised that kids, the fastest of early adaptors, take to new apps like ducks to...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing to Kids Smart Licensing: Disney & SpiritHoods Launch “Wearable” MuppetsOctober 3, 2011 at 11:20 am by Ted Mininni Sometimes it seems as though kids’ licensed products get into a rut. T-shirts, caps...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing to Kids Iconic “I ♥ NY” Goes Prime TimeSeptember 20, 2011 at 12:09 pm by Ted Mininni An article published in the NY Daily News on September 15th: “‘I Love New York’ iconic tourism logo raking in millions in licensing...More Comments: 0The NFL Kicks Off This Weekend! Are You Ready for Some... Pepsi?September 9, 2011 at 1:06 pm by Ted Mininni According to The Wall Street Journal, the NFL and PepsiCo have extended their sponsorship...More Comments: 2Marvel’s Cooking Up a Great Licensing DealAugust 16, 2011 at 6:22 pm by Ted Mininni Licensing Biz Magazine recently reported on a licensing deal between Marvel and Williams-Sonoma for a new line of super hero bakeware and...More Comments: 0Licensing the Gone and the GoldenJuly 19, 2011 at 2:05 pm by Ted Mininni Great stars live on in our hearts and psyches forever. Their unique brands occupy a place no one else can ever hold.More Comments: 0NFL Lockout vs. NFL Licensed Product SalesJuly 5, 2011 at 3:37 pm by Ted Mininni Here we are: the clock’s ticking and still no resolution to the NFL lockout. And the news is bad all the way around. Bad for teams, owners...More Comments: 0Licensee/Licensor/Retailer Red FlagsJune 21, 2011 at 7:09 pm by Ted Mininni Licensed products always get into trouble if they’re not performing up to snuff. Even more so now, as retailers push more deeply into...More Comments: 0Packaging that Hits it Out of the ParkJune 15, 2011 at 9:25 am by Ted Mininni There are times when a creative promotional packaging idea hits on all cylinders. Pabst Old Style bottled beer just hit one out of the park...More Comments: 2Licensing, Branding, Package Design, Structure Design, Consumer Products Stardoll Inks Stellar Deal with MattelJune 7, 2011 at 1:51 pm by Ted Mininni Back in February, the virtual world of entertainment came together with one of the world’s great toy companies. In a smart move, Stardoll...More Comments: 0Licensing, Branding, Licensing Program Design, Entertainment |
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