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The Design Force blog is a forum for discussing research, strategy, target appeal and marketplace trends Tech Deck: Package Design Architecture Conveys Play Pattern.April 15, 2013 at 9:38 am by Ted Mininni Tech Deck fingerboards – working replicas of skateboards bearing the logos of real...More Comments: 0The Magic Behind the "Secret Handshake" in Licensed Apparel.April 8, 2013 at 8:57 am by Ted Mininni It may not be appropriate for all licensed brands, but there’s no denying the desire that can be...More Comments: 0Licensing, Branding, Licensing Program Design, Consumer Products, Entertainment, Marketing Thought Leadership Establishing Style Guide Guidelines: How Strict is Too Strict?April 1, 2013 at 9:23 am by Ted Mininni There’s no denying the value of establishing standardization for a well-designed...More Comments: 0Licensing, Branding, Licensing Program Design, Consumer Products, Entertainment NBA and Grateful Dead Partner on Co-Branded T-shirt Collection.March 25, 2013 at 7:43 am by Ted Mininni For many years, it’s been a trend for Deadheads to show their passion for the band and their...More Comments: 2Licensing, Branding, Licensing Program Design, Consumer Products, Entertainment Viral Pepsi MAX Spot: A Great Ad for the Chevy Camaro.March 18, 2013 at 8:34 am by Ted Mininni If you've been reading the Design Force blog over the past few months, it may seem like I'm on a...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing Thought Leadership |
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