Creative Strategy Development

As most license-driven consumer product categories rely on minimal trade dress or packaging through which consumers can identify their favorite property, we’re often engaged by our clients to establish a licensing program’s “visual hook”. Through our proprietary research and design exploratory processes, we create an “ownable creative aesthetic” that is immediately identifiable merely through product design and product graphics alone. We develop the creative strategy that serves as the brand’s DNA – the foundation upon which the entire licensing program will be built.

A licensing program’s creative strategy can’t be based upon a particular marketplace trend. Instead, it must transcend trend. And it must be flexible enough to work across all current and potential consumer product categories.