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The Design Force blog is a forum for discussing research, strategy, target appeal and marketplace trends
related to package design and licensing program design for the consumer product and entertainment industries.
All opinions are welcome. So, please chime in and share your thoughts.

In Philadelphia, It Ain't Easy Being (Midnight) Green.

August 12, 2014 at 10:06 pm by Ted Mininni

Tradition speaks loudly in sports. Especially among the constituencies of teams in any of the...More

Comments: 6

Branding, Consumer Products, Entertainment, Market Research, Marketing Thought Leadership

I Am Elemental: Action Figures That Empower Young Girls.

July 21, 2014 at 11:55 pm by Ted Mininni

After Marvel’s announcement last week that Thor will now be a female character and Captain...More

Comments: 0

Consumer Products, Market Research, Marketing to Kids, Marketing Thought Leadership

Capturing Hearts and Minds Through Package Design.

July 15, 2014 at 1:51 pm by Ted Mininni

In marketing circles, we focus on brand building by effectively reaching customers, and...More

Comments: 0

Package Design, Consumer Products, Market Research, Marketing to Kids, Marketing Thought Leadership

Lego Combines Real and Virtual Worlds with Lego Fusion.

June 30, 2014 at 7:14 am by Ted Mininni

If you’re like me, your life is on your laptop and your iPhone, but you still decided to own...More

Comments: 0

Consumer Products, Marketing to Kids

Purina “Launches” a New Product Form: Beggin’ Party Poppers

June 16, 2014 at 10:08 am by Ted Mininni

Over the weekend, while watching some late night TV in an attempt to fall asleep after one of my...More

Comments: 0

Package Design, Structure Design, Consumer Products, Marketing Thought Leadership