Skip navigation
Share Page

The Design Force blog is a forum for discussing research, strategy, target appeal and marketplace trends
related to package design and licensing program design for the consumer product and entertainment industries.
All opinions are welcome. So, please chime in and share your thoughts.

Under Armour's Speedform Apollo Packaging is Built for Speed.

April 7, 2014 at 9:17 am by Ted Mininni

I don’t often blog about promotional packaging – especially for products that don’t rely on...More

Comments: 0

Branding, Package Design, Structure Design, Consumer Products, Marketing Thought Leadership

Deviating from Package Standardization: Why We're Led Astray.

March 24, 2014 at 11:25 am by Ted Mininni

Smart brand owners know the value of developing a well-conceived packaging program...More

Comments: 0

Licensing, Branding, Package Design, Consumer Products, Marketing Thought Leadership

The Battle for Dominance in Co-Branded Package Design.

March 10, 2014 at 8:04 am by Ted Mininni

I place a very high value on the discussions I have with my clients about the issues...More

Comments: 2

Licensing, Branding, Package Design, Consumer Products, Entertainment, Marketing Thought Leadership

DC and Marvel Super Heroes a Perfect Fit for Under Armour.

February 24, 2014 at 9:12 am by Ted Mininni

Unless you have a body like a professional athlete (which I certainly do not), I don’t...More

Comments: 0

Licensing, Branding, Consumer Products, Entertainment, Marketing Thought Leadership

The Lego Movie: A Licensing Masterpiece That's True to (Product) Form.

February 17, 2014 at 8:40 am by Ted Mininni

With New York Toy Fair 2014 upon us, I’d be remiss if I didn’t discuss The Lego Movie, the...More

Comments: 0

Licensing, Consumer Products, Entertainment, Marketing to Kids