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The Design Force blog is a forum for discussing research, strategy, target appeal and marketplace trends HBO and Brewery Ommegang Partner to Produce Beer of Kings.May 20, 2013 at 12:35 pm by Ted Mininni With Licensing Expo 2013 quickly approaching, we’ve been evaluating the latest trends and...More Comments: 0Trident Layers Packaging: One Device Imparts Form and Flavor.May 13, 2013 at 8:25 am by Ted Mininni In a highly competitive category – that isn’t setting the world on fire sales-wise these days...More Comments: 0Branding, Package Design, Consumer Products, Marketing Thought Leadership Hot New Iron Man 3 Licensed Product: Designer Heels?May 6, 2013 at 8:56 am by Ted Mininni We all know that the best licensed products are those that are cleverly conceived and not-so...More Comments: 0Licensing, Consumer Products, Entertainment, Marketing Thought Leadership Packaging for Kids' Brands Isn't Kid Stuff Anymore.April 29, 2013 at 10:00 am by Ted Mininni Today’s kids are sophisticated, brand-savvy and connected at an early age, thanks to social...More Comments: 0Branding, Package Design, Structure Design, Consumer Products, Marketing to Kids, Marketing Thought Leadership Ricola’s Music Edition Wrapper: A New Twist on an Old Structure.April 22, 2013 at 7:49 am by Ted Mininni Sometimes great package design can derive from the simplest of ideas. Sometimes it’s merely...More Comments: 1Branding, Package Design, Structure Design, Consumer Products, Marketing Thought Leadership |
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