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The Design Force blog is a forum for discussing research, strategy, target appeal and marketplace trends Toy Fair ‘12: A Look to the Future and the PastFebruary 18, 2012 at 12:31 pm by Ted Mininni I’ve been attending Toy Fair in New York City for the past 25 years. It’s a great place to do business, draw inspiration, confirm trends, and gain...More Comments: 0HEXBUG Packaging: a Perfect SpecimenFebruary 13, 2012 at 9:16 am by Ted Mininni As designers of toy packaging, we always need to visit the retail environment before taking on our next project. Much like “The Strip” in Las Vegas...More Comments: 0Good vs. Evil Continues in the World of Lego Video GamesFebruary 6, 2012 at 12:47 pm by Ted Mininni Clearly Lego understands the power of superheroes. They’re hotter than ever and loved by...More Comments: 0Interactive Package Design Goes Into OrbitJanuary 30, 2012 at 3:45 pm by Ted Mininni It’s no secret that consumers love to be able to customize or personalize products. Brands that make this the hallmark of their marketing have...More Comments: 0Branding, Package Design, Consumer Products, Marketing Thought Leadership Marketing Study Shocker: Social Media & QR Codes Don't SellJanuary 25, 2012 at 11:24 am by Ted Mininni “As much as people embrace all things digital, they’re much fussier when they turn into actual...More Comments: 0Consumer Products, Market Research, Marketing Thought Leadership |
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