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The Design Force blog is a forum for discussing research, strategy, target appeal and marketplace trends
related to package design and licensing program design for the consumer product and entertainment industries.
All opinions are welcome. So, please chime in and share your thoughts.

Awesome Beer Packaging That Would Never Sell.

September 16, 2014 at 3:34 pm by Ted Mininni

I’m never one to criticize art for art’s sake. It’s truly a gift to be artistic and an even greater gift...More

Comments: 0

Branding, Package Design, Consumer Products, Marketing Thought Leadership

Marvel and Funko Seed a Hot "Guardians of the Galaxy" Product.

August 30, 2014 at 5:00 pm by Ted Mininni

For those of you who have seen Marvel's Guardians of the Galaxy, and enjoyed watching baby...More

Comments: 0

Licensing, Consumer Products, Entertainment

In Philadelphia, It Ain't Easy Being (Midnight) Green.

August 12, 2014 at 10:06 pm by Ted Mininni

Tradition speaks loudly in sports. Especially among the constituencies of teams in any of the...More

Comments: 6

Branding, Consumer Products, Entertainment, Market Research, Marketing Thought Leadership

I Am Elemental: Action Figures That Empower Young Girls.

July 21, 2014 at 11:55 pm by Ted Mininni

After Marvel’s announcement last week that Thor will now be a female character and Captain...More

Comments: 0

Consumer Products, Market Research, Marketing to Kids, Marketing Thought Leadership

Capturing Hearts and Minds Through Package Design.

July 15, 2014 at 1:51 pm by Ted Mininni

In marketing circles, we focus on brand building by effectively reaching customers, and...More

Comments: 0

Package Design, Consumer Products, Market Research, Marketing to Kids, Marketing Thought Leadership