Dexter

As the Showtime drama series, Dexter, entered its fifth season, CBS Consumer Products asked us to develop the property's packaging program. Using imagery of Michael C. Hall, in character, and other key visual elements from the series, we established a cohesive branded look for all Dexter retail packaging. We created blister card, closed box and window box configurations as well as a hang tag for both the primary (white) and specialty (black) versions of the Dexter packaging. We established standardization for the entire packaging program in the form of a packaging guide, which contains all design assets and visual interpretations of each package configuration.