Franklin Reference Products

Franklin Electronic Pubishers engaged our firm when they decided to repackage their line of hand-held electronic devices to meet new challenges presented by an increase of foreign and domestic competitors in the marketplace. Our objective was to provide a cleaner, more contemporary branded look, increase value perception, and significantly improve on-shelf visual impact. We developed a revolutionary, upscale package structure in favor of the industry standard clamshell, giving the product a higher perceived value. We enlarged the Franklin branding and placed it prominently at the top of the package. The new package design system establishes “red” as the Franklin brand color and uses lifestyle imagery to emotionally connect with consumers.