Johnny Lightning

Learning Curve Brands chose to work with us to refresh the Johnny Lightning brand, making it more relevant to today's kids as well as its loyal legion of hard-core die-cast vehicle collectors. We developed a new brand identity that speaks to the brand's 36 year heritage through a contemporary, yet nostalgic design approach. We maintained the familiar upward sweep of the typography, the yellow, white and red color palette, and the lightning bold “L”. We developed a unique structure and package design system that establish a cohesive brand statement while distinguishing between toy and collector product segments.