Kids

Studies have shown that by the age of 3, children are brand-conscious. They recognize packaging, keying in on their shapes and colors long before they can read. Most children recognize 200 brands identities by the time they enter the first grade. By the age of 5, 50 percent of kids are asking for specific brands.

Kids are an important demographic to all marketers because they have their own purchasing power, then influence their parents’ buying decisions, and they’re the adult consumers of the future. Develop brand relationships with kids today, and they may embrace your brand for a lifetime.

More of our insight on how to appeal to today’s kids:
• Kid Tested, Mother Approved
• Maintaining Brand Relevance with Kids
• Kids Want It Cool... and True
• Using Creative Packaging to Encourage Kid Brand Engagement