Magic: The GatheringWizards of the CoastWizards of the Coast engaged us to develop the first-ever Magic: The Gathering licensing program style guide, which includes a series of character-focused design assets. Our approach to the development of these design elements is rooted in the physical and personality-based attributes, specific color associations and the distinctive magic powers of each of the 5 main Planeswalker characters. To resonate with hard-core Magic: The Gathering game players, and to maintain authenticity, we integrated visual cues associated with the game, such as the original character artwork, power crests and manna symbols, into each design. Industry:Licensing |