Magic: The Gathering

Wizards of the Coast engaged us to develop the first-ever Magic: The Gathering licensing program style guide, which includes a series of character-focused design assets. Our approach to the development of these design elements is rooted in the physical and personality-based attributes, specific color associations and the distinctive magic powers of each of the 5 main Planeswalker characters. To resonate with hard-core Magic: The Gathering game players, and to maintain authenticity, we integrated visual cues associated with the game, such as the original character artwork, power crests and manna symbols, into each design.