Mickey, Minnie & Method

December 5, 2011 at 11:20 am by Ted Mininni

There are some companies that just have a knack for doing the unexpected. Method is one. We’ve always been admirers of Method’s approach to package design. Now, with the company’s foray into licensing, we’re quite enamored with the new Mickey and Minnie foaming hand soap packaging. We’re sure that kids love this packaging. And we’re betting Disney does, too. How can they not? Imaginative structural packaging like this is clearly a stand-out on the retail shelf.

Mickey Mouse is just about the first character ever licensed; Disney saw gold in his famous property from the mid-thirties on. No matter how many licensed products appear, Mickey and Minnie still create demand for kids. But some products are packaged more cleverly than others. As such, they have the power to drive more demand, sales and loyalty than others.

As we’d expect from Method, the foaming soap is biodegradable and non-toxic. As for the packaging: the classic Disney icon of Mickey’s head and ears, with the addition of a bow tie to signify “Minnie”. The Disney brand mark appears embossed in one ear. The packaging itself is recyclable and made with 25% recycled plastic, so that’s another plus.

Method has become the brand leader of forward-thinking cleaning products and Disney is the brand leader of wholesome entertainment. It’s the perfect licensing marriage. The packaging seals the deal.

What’s your take on Method’s packaging solution for the kids’ foaming soaps?
Can you cite some examples of kids’ licensed packaging that’s as effective as Method’s?
What kinds of licensed products stand out the best due to their structural packaging?

Categories:

Licensing, Branding, Package Design, Structure Design, Consumer Products, Entertainment, Marketing to Kids

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