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Want to keep your finger on our pulse? You've found the right place. Here's what's happening in our world, right now. Whether it's an event we're attending, an article that's been published, a new client relationship, or something new we've developed for a client that's hitting the market, you'll find out about it here. Check back often. There's always something great happening! 
October 12, 2011
Ted Mininni on TheDieline.com: “Is It Wise to Go Package-less?”Design Force, Inc. proudly announces that TheDieline.com has published its President, Ted Mininni’s latest thought leadership article on packaging in the featured articles section of its web site on October 13, 2011. In his editorial, Mr. Mininni questions the latest efforts at retailer sustainability that involve eliminating packaging completely for food products. He asks: “Are the ideas that made packaging viable still meaningful or have cultural shifts made it expendable?”More 
October 11, 2011
Ted Mininni: Defy Conventions to Create Winning PackagingDesign Force, Inc. proudly announces that Package Design Magazine has featured its President, Ted Mininni’s latest article on packaging that successfully breaks the mold in its October 2011 issue. In an opinion piece titled: ”Defy Conventions to Create Winning Packaging”, Mr. Mininni discusses examples of products that break the rules when it comes to packaging in order to add more perceptible value for consumers at the shelf.More 
October 3, 2011
Ted Mininni Discusses the Elimination of Packaging on MediaPostDesign Force, Inc. proudly announces that Media Post has published its President, Ted Mininni’s latest editorial in its newsletter on September 30, 2011. In an opinion piece titled: “Will A Zero-Packaging Concept Succeed?”, Mr. Mininni takes on the highly charged trend to eliminate packaging altogether in a new concept grocery store in Austin, Texas.More 
September 30, 2011
Design Force President on Marketing to Kids AND their ParentsDesign Force, Inc. proudly announces that its president, Ted Mininni, is sharing his expertise on branding, packaging and licensing issues on a regular basis in POPSOP, an online branding publication. He has just published his latest article on the e-magazine site, titled: “When Making Kid Connections, Don’t Forget the Parents”. More 
August 22, 2011
Ted Mininni’s Thoughts On the Premise of “Zero Packaging”Design Force, Inc. proudly announces that Brand Packaging has featured its President, Ted Mininni’s latest insights on its web site. In an opinion piece titled: ”Zero Packaging Can Do More Harm than Good”, Mr. Mininni discusses the premise behind a proposed new Austin Texas grocery store with a new business model: “to become the first package free, zero waste food retailer in the country”.More 
August 19, 2011
Ted Mininni Discusses Package Segmentation in Video ShortDesign Force, Inc. proudly announces that Packaging World magazine has featured its President's insights on properly packaging to segment varieties within brands in their latest Package Design Workshop Video Short.More 
August 16, 2011
Design Force President Joins Panel of Experts at POPSOP.comDesign Force, Inc. proudly announces that its president, Ted Mininni, has been tapped by Popsop Brand Magazine as one of the publication’s experts. Mr. Mininni will be sharing his expertise on branding, packaging and licensing issues on a regular basis with the online publication’s international audience. He has just published his first article on the site: “How Great Licensed Products are Created”.More 
August 15, 2011
Ted Mininni Discusses the Importance of Package ColorTed Mininni’s latest thought-provoking article: “Package Color: The Ultimate Consumer Persuader”, has been published in the August 8, 2011 edition of Shelf Impact! Magazine online. Mr. Mininni was prompted to write on this important topic after contributing to a new academic book on the impact of color titled: “Colour Hunting”, which has been published in Europe and the United States this past spring.More 
July 22, 2011
Rocawear T-shirts Feature Design Force’s Transformers IllustrationsDesign Force, Inc. proudly announces that the consultancy’s illustrations developed for Hasbro’s “Transformers: Dark of the Moon” movie style guide appear on an exclusive t-shirt collection as a result of a licensing agreement between Hasbro and Rocawear. roc4life.com.More 
July 11, 2011
Design Force President Interviewed by Packaging World MagazineDesign Force, Inc. proudly announces that Packaging World Magazine has featured an interview conducted by senior editor Anne Marie Mohan with its President, Ted Mininni, to get his insights on the current and future role of smart packaging. Mr. Mininni published a full-length article on this topic in the June 20, 2011 issue of the Shelf Impact newsletter.More |
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