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Want to keep your finger on our pulse? You've found the right place. Here's what's happening in our world, right now. Whether it's an event we're attending, an article that's been published, a new client relationship, or something new we've developed for a client that's hitting the market, you'll find out about it here. Check back often. There's always something great happening!

Ted Mininni: Winning the Brand Wars through Visual Assets.
August 5, 2014

Ted Mininni: Winning the Brand Wars through Visual Assets.

Design Force, Inc. proudly announces that Brand Packaging has published its president, Ted Mininni’s provocative new article in the publication’s August 2014 issue. The piece titled: “Winning the Brand Wars through Visual Assets”, sheds light on the power of visual cues versus verbal communication based on recent studies. People learn from visual communication better than anything else, and they seem to retain it better as well, which has great significance for brands and brand packaging.More

Ted Mininni: Category Disruptors - You Break It, You Own It.
July 18, 2014

Ted Mininni: Category Disruptors - You Break It, You Own It.

Design Force, Inc. proudly announces that Packaging World has published a provocative new article by its president, Ted Mininni: “Category Disruptors: You Break It, You Own It”. The piece was published on the magazine’s web site on July 17, 2014. The publication will also be publishing the article in the July 25th issue of its Shelf Impact newsletter.More

Ted Mininni: Vaulting a Classic Brand into a New Universe
June 23, 2014

Ted Mininni: Vaulting a Classic Brand into a New Universe

Design Force, Inc. proudly announces that The Licensing Book has published its president, Ted Mininni’s latest, provocative article in the magazine’s Summer 2014 issue which was also distributed at the International Licensing Expo in Las Vegas from June 17-19, 2014. The article: “Why Aim to Create a Classic Brand When It Can Be Vaulted into a New Universe?”, examines the difference between evergreen entertainment brands that maintain the status quo as “classics” and those that become superstars due to the deeper level in which they engage their fans.More

Ted Mininni: How Packaging Authenticates Kids' Brands.
June 16, 2014

Ted Mininni: How Packaging Authenticates Kids' Brands.

Design Force, Inc. proudly announces that The Toy Book has published its president, Ted Mininni’s latest thought-provoking article in the publication’s May/June 2014 issue’s “Outside the box” column. The article: “Street Cred: How Packaging Authenticates Kids’ Brands” discusses the eight drivers that attract and engage kids with consumer product brands and the crucial role that packaging has in delivering them.More

Ted Mininni: Using Packaging to Connect with
June 6, 2014

Ted Mininni: Using Packaging to Connect with "Kidsumers"

Design Force, Inc. proudly announces that Brand Packaging has published its president, Ted Mininni’s new, insight-packed article in the publication’s May/June 2014 issue. The piece titled: “The Importance of Packaging’s Front Panel with Kids”, discusses how personality and personification resonate with kids, making emotional connections, and how the front panel of packaging is charged with leveraging that magic.More

Design Force to Attend International Licensing Expo 2014
May 27, 2014

Design Force to Attend International Licensing Expo 2014

Design Force, Inc. announces that the consultancy’s principals will be attending the Licensing International Expo at the Mandalay Bay Convention Center in Las Vegas, Nevada, June 17-19, 2014.More

Ted Mininni: Creative Disruption Leads to Innovative Packaging.
April 17, 2014

Ted Mininni: Creative Disruption Leads to Innovative Packaging.

Design Force, Inc. proudly announces that The Toy Book has published its president, Ted Mininni’s new, provocative article in the publication’s March/April 2014 issue. The article titled: “Wanted: Creative Disruption Leads to Innovative Brand Packaging” cites how a soft economy and soft toy sales – thanks to kids’ interest in all things digital – can be mitigated by developing category disruptive packaging to seize kids’ attention and build brand awareness at the same time. More

Ted Mininni on Appealing to the Subconscious through Packaging.
February 10, 2014

Ted Mininni on Appealing to the Subconscious through Packaging.

Design Force, Inc. proudly announces that Packaging World has published a thought-provoking new article by its president, Ted Mininni. “Appeal to the Subconscious through Package Design” was published on February 7, 2014 at packworld.com. The article will also appear in the March print issue of Packaging World within the Shelf Impact section of the magazine.  More

Design Force to Attend Toy Fair 2014 in New York City
January 30, 2014

Design Force to Attend Toy Fair 2014 in New York City

Design Force, Inc. announces that the design consultancy will be attending Toy Fair NY, which will be held at the Jacob K. Javits Convention Center in New York City from February 16-19, 2014.
  More

Ted Mininni: How Icons Can Be Used to Power Brands.
January 21, 2014

Ted Mininni: How Icons Can Be Used to Power Brands.

Design Force, Inc. proudly announces that TheDieline.com has published an article by its president, Ted Mininni, titled: “How Icons Can Be Used to Power Brands” on January 21, 2014.  More

Ted Mininni: Can Simple Package Design Be Missing the Mark?
December 2, 2013

Ted Mininni: Can Simple Package Design Be Missing the Mark?

Design Force, Inc. proudly announces that TheDieline.com has published an article by its president, Ted Mininni, titled: “Can Simple Package Design Be Missing the Mark?” on November 27, 2013.More

Ted Mininni on Packaging as the Ultimate Brand Storyteller.
November 11, 2013

Ted Mininni on Packaging as the Ultimate Brand Storyteller.

Design Force, Inc. proudly announces that Packaging World has published a provocative new article by its president, Ted Mininni. “Let Your Packaging Be the Ultimate Brand Storyteller” was published on October 30, 2013 on the Packaging World web site as well as the publication’s November print issue within the Shelf Impact section of the magazine. More

Ted Mininni Speaks at the
October 28, 2013

Ted Mininni Speaks at the "Packaging That Sells" Conference.

Design Force, Inc. proudly announces that the consultancy’s president, Ted Mininni, presented at Brand Packaging’s “Packaging That Sells” Conference which was held this past week in Chicago. Mr. Mininni is an ongoing contributor to Brand Packaging magazine, submitting provocative articles on package design and licensing program design topics. He was pleased to be invited to speak at the event among some of the luminaries of the marketing and package design community.More

Ted Mininni: Creating a Visual Language for Licensed Packaging.
October 21, 2013

Ted Mininni: Creating a Visual Language for Licensed Packaging.

Design Force, Inc. proudly announces that The Licensing Book has published its president, Ted Mininni’s latest article, “Of Pop Culture & Superhumans: Creating a Unique Visual Language to Package Unique Brands” in the publication’s Fall 2013 issue.More

Ted Mininni Discusses Package Design Refreshes.
September 20, 2013

Ted Mininni Discusses Package Design Refreshes.

Design Force, Inc. proudly announces that Packaging Digest has published its president, Ted Mininni’s latest article, “Packaging Design Refreshes: from Tired to Inspired” in its September 2013 issue. The publication specializes in every facet of packaging, from design and manufacture to sustainability.More

Ted Mininni:
September 16, 2013

Ted Mininni: "Lifestyle Branding. That Isn't Enough, Either."

Design Force, Inc. proudly announces that Media Post has published its president, Ted Mininni’s latest article, “Lifestyle Branding: That Isn’t Enough, Either.” in its marketing newsletter on September 16, 2013.More

Ted Mininni on How Icons Can Be Used to Power Brands
August 19, 2013

Ted Mininni on How Icons Can Be Used to Power Brands

Design Force, Inc. proudly announces that its president, Ted Mininni’s provocative new article, "Attention Grabbers", has been published by Package Design Magazine in its August 2013 issue. In his new piece, Mr. Mininni discusses how marketers are fond of developing icons and symbols to make their brands more visible and compelling for consumers. In spite of this, he asks: Yet, how many are truly memorable?”More

Ted Mininni's Latest Article in Packaging World Magazine
July 16, 2013

Ted Mininni's Latest Article in Packaging World Magazine

Design Force, Inc. proudly announces that Packaging World has published a provocative new article by its president, Ted Mininni. “Exceed Consumer Expectations through Package Design” was published on July 11, 2013 on the Packaging World web site as well as the publication’s Shelf Impact newsletter on July 15, 2013.More

Ted Mininni:
June 24, 2013

Ted Mininni: "The Brand Secret to Making Deeper Connections."

Design Force, Inc. proudly announces that The Licensing Book has published its president, Ted Mininni’s latest article, “The Brand Secret to Making Deeper Connections” in its Summer 2013 issue in conjunction with the recently held Licensing Expo in Las Vegas, Nevada. More

Ted Mininni to Speak at the
June 17, 2013

Ted Mininni to Speak at the "Packaging That Sells" Conference

Design Force, Inc. proudly announces that the consultancy’s president, Ted Mininni, will be a featured speaker at Brand Packaging’s “Packaging That Sells” Conference this fall. Mr. Mininni is an ongoing contributor to Brand Packaging magazine, submitting provocative articles on package design and licensing program design topics. He was invited to participate in the annual “Packaging That Sells” Conference slated for October 21-23, 2013 in Chicago.More

Ted Mininni:
June 6, 2013

Ted Mininni: "Can Simple Package Design Be Too Simplistic?"

Design Force, Inc. proudly announces that Brand Packaging has published its president, Ted Mininni’s latest article, “Can Simple Package Design Be Too Simplistic?” in its May 2013 issue. The article was posted on the Brand Packaging web site on June 5, 2013, as well.More

Design Force to Attend the 2013 Licensing International Expo
June 1, 2013

Design Force to Attend the 2013 Licensing International Expo

Design Force, Inc. announces that they will be attending the Licensing International Expo at the Mandalay Bay Convention Center in Las Vegas, Nevada, June 18-21, 2013.More

Design Force President's Article Cited in GMA Newsletter
April 29, 2013

Design Force President's Article Cited in GMA Newsletter

Design Force, Inc. proudly announces that its president, Ted Mininni’s latest thought leadership article on packaging, just published by Packaging World, has been cited by the influential Grocery Manufacturers Association, GMA, in its newsletter of Friday, April 26, 2013. The article that was cited by GMA, titled: “Visual Trumps Verbal in Creating a Memorable Brand Identity” was published by Packaging World online on April 25, 2013.More

Ted Mininni on TheDieline.com:
April 18, 2013

Ted Mininni on TheDieline.com: "Visual vs. Verbal Communication"

Design Force, Inc. proudly announces that TheDieline.com has published an article by its president, Ted Mininni, titled: “Visual versus Verbal Communication: "Why Packaging is So Essential to Brand Building” on April 18, 2013.More

Ted Mininni:
March 14, 2013

Ted Mininni: "Will Digital Media Properties Dominate Licensing?"

Design Force, Inc. proudly announces that Media Post has published its president, Ted Mininni’s latest article, “Will Digital Media Properties Dominate Licensing?” in its Marketing: Entertainment newsletter on March 14, 2013.More

Ted Mininni: Building a Package Design Architecture that Holds Up.
February 26, 2013

Ted Mininni: Building a Package Design Architecture that Holds Up.

Design Force, Inc. proudly announces that Packaging Digest has published its president, Ted Mininni’s latest article, “Building a Package Design Architecture that Holds Up” in its February 2013 issue. The publication specializes in every facet of packaging, from design and manufacture to sustainability.More

Ted Mininni on How Transmedia Builds Fan Culture for Entertainment Brands.
February 6, 2013

Ted Mininni on How Transmedia Builds Fan Culture for Entertainment Brands.

Design Force, Inc. proudly announces that The Licensing Book has published its president, Ted Mininni’s latest article, “How Transmedia Builds One-of-a-kind Fan Culture for Entertainment Brands” in its Winter 2013 issue.More

Design Force Develops Packaging Program for Monster Jam
February 5, 2013

Design Force Develops Packaging Program for Monster Jam

Design Force, Inc. proudly announces that the design consultancy was tapped by FELD Entertainment to develop a packaging program for Monster Jam to achieve a cohesive look across all consumer product categories at retail.More

Ted Mininni:
January 30, 2013

Ted Mininni: "How to Package Action Figures for Maximum Impact."

Design Force, Inc. proudly announces that The Toy Book has published its president, Ted Mininni’s latest article, “BAM! How to Package Action Figures for Maximum Impact”. in the February 2013 issue. This is the trade magazine’s most important annual issue, which coincides with Toy Fair, held every year in New York City.More

Design Force Develops
January 15, 2013

Design Force Develops "TMNT Racing" Style Guide for Nickelodeon

Design Force, Inc. proudly announces that the design consultancy was tapped by Nickelodeon to develop the identity and design elements for a NASCAR racing-themed licensing program based on the new Teenage Mutant Ninja Turtles animated series.More

Design Force Develops First Ever Style Guide for
January 11, 2013

Design Force Develops First Ever Style Guide for "Magic"

Design Force, Inc. proudly announces that the design consultancy was engaged by Wizards of the Coast to develop the first-ever­ licensing program style guide for “Magic: The Gathering”, the world’s number one trading card game.More

Ted Mininni: How to Avoid Packaging Pitfalls for Licensed Properties
December 17, 2012

Ted Mininni: How to Avoid Packaging Pitfalls for Licensed Properties

Design Force, Inc. proudly announces that Package Design Magazine has published its president, Ted Mininni’s latest article on packaging. “Set to Sell: How to Avoid Packaging Pitfalls for Licensed Brands” has been published in the publication’s December 2012 issue. Mr. Mininni’s latest article specifically addresses the package design needs of licensed brand owners by outlining six potential pitfalls that must be avoided to achieve success at retail.More

Ted Mininni: Standardize Package Design without Killing Creativity
December 5, 2012

Ted Mininni: Standardize Package Design without Killing Creativity

Design Force, Inc. proudly announces that Packaging World has published its president, Ted Mininni’s latest article on packaging. “How to Standardize Package Design without Killing Creativity” was published in the publication’s Shelf Impact section which is focused on package design, in its December 2012 issue.More

Ted Mininni: Tell the Story in Seconds or Be Passed Over.
November 20, 2012

Ted Mininni: Tell the Story in Seconds or Be Passed Over.

Design Force, Inc. proudly announces that its president, Ted Mininni’s latest article: “Tell the Story in Seconds or Be Passed Over” has been published on POPSOP.com, an international online branding publication, on November 20, 2012.More

Ted Mininni on Taking Wrap Rage out of Toy Packaging
October 24, 2012

Ted Mininni on Taking Wrap Rage out of Toy Packaging

Design Force, Inc. proudly announces that an article by its president, Ted Mininni, on toy packaging: “How About Taking the Wrap Rage out of Toy Packaging this Holiday Season?” was published on TheDieline.com October 24, 2012.More

Brand Packaging Magazine quotes Design Force Blog
October 15, 2012

Brand Packaging Magazine quotes Design Force Blog

Design Force, Inc. proudly announces that Brand Packaging magazine has quoted its president, Ted Mininni’s blog post concerning the need to develop package design systems: “Forget One-Off Packaging” in its October issue on page 8. More

Design Force Develops Style Guide for
October 11, 2012

Design Force Develops Style Guide for "The Women of Star Trek"

Design Force, Inc. proudly announces that the design consultancy recently completed the development of the style guide to support the licensing program for “The Women of Star Trek” for CBS Consumer Products. More

Ted Mininni's Latest Article:
September 19, 2012

Ted Mininni's Latest Article: "No Ad Budget? No Problem."

Design Force, Inc. proudly announces that Brand Packaging magazine has published its president, Ted Mininni’s latest thought leadership article on the power of well-executed package design. “No Ad Budget? No Problem.” has been published in the September issue of the respected packaging industry magazine both online and in print. More

Ted Mininni Quoted on Kraft's Stride ID Gum Packaging
September 17, 2012

Ted Mininni Quoted on Kraft's Stride ID Gum Packaging

Design Force, Inc. proudly announces that a new article quoting its president, Ted Mininni, has been published by Package Design Magazine on its web site. The piece, titled “Teen Pop”, written by the editor of the magazine, offers insights on Kraft ID Gum’s new innovative package design targeted at a teen audience. It has also been published in the September 2012 print issue of the respected packaging industry publication.More

Ted Mininni on Packaging as Part of the Product
September 4, 2012

Ted Mininni on Packaging as Part of the Product

Design Force, Inc. proudly announces that its president, Ted Mininni’s latest article: “Why Can’t Packaging Become Part of the Product?” has been published on TheDieline.com, the #1 package design web site in the world with millions of regular visitors from over 100 countries. Mr. Mininni regularly contributes thought leadership articles to the site.More

Ted Mininni on the Value of the
August 28, 2012

Ted Mininni on the Value of the "Package Design System"

Design Force, Inc. proudly announces that its president, Ted Mininni’s latest article: “Forget One-Off Packaging – You Need a Package Design System”, has been published on TheDieline.com, the #1 package design web site in the world with millions of regular visitors from over 100 countries. Mr. Mininni regularly contributes thought leadership articles to the site.More

Ted Mininni:
August 24, 2012

Ted Mininni: "Creating Licensed Property Blockbusters"

Design Force, Inc. proudly announces that its president, Ted Mininni’s latest article : “What It Takes to Create Licensed Property Blockbusters at Retail”, has been published in the August 24, 2012 issue  of Media Post’s Marketing newsletter, which is read by over 100,000 marketing and media professionals.More

Ted Mininni:
August 21, 2012

Ted Mininni: "Why Can't Packaging Become Part of the Product?"

Design Force, Inc. proudly announces that its president, Ted Mininni’s latest article: “Why Can’t Packaging Become Part of the Product?” has been published at POPSOP.com, an international, online branding publication, on August 21, 2012.More

Behance Features Ted Mininni's Transformers Illustrations
July 27, 2012

Behance Features Ted Mininni's Transformers Illustrations

Design Force, Inc. proudly announces that Behance has “featured” the pencil illustrations created by the firm’s president, Ted Mininni, for the Transformers: Dark of the Moon licensing program style guide on Friday, July 27, 2012.More

Ted Mininni:
June 11, 2012

Ted Mininni: "The Business of Marketing Superheroes"

Design Force, Inc. proudly announces that its president, Ted Mininni’s latest article on how to leverage licensed properties, “The Business of Marketing Superheroes”, has been published in the June 2012 issue of The Licensing Book. The publication is an integral resource guide for licensors, licensees, and retailers, focusing on licensed properties and brands and their applications across the full spectrum of consumer products.More

Design Force Develops Style Guide for BATTLESHIP Movie
June 4, 2012

Design Force Develops Style Guide for BATTLESHIP Movie

Design Force, Inc. proudly announces that the design consultancy was engaged by Hasbro Entertainment & Licensing to develop the style guide to support the licensing program for the BATTLESHIP movie, which debuted last month.More

Design Force President on the Licensing of Great
June 1, 2012

Design Force President on the Licensing of Great "Retro" Brands

Design Force, Inc. proudly announces that its president, Ted Mininni, regularly shares his expertise on branding, packaging and licensing issues on POPSOP.com, an international, online branding publication. His latest article, titled: “Can a Great Retro Brand Make a Successful Leap to Entertainment & Licensing?” was published on May 31, 2012 on the e-magazine site.More

Design Force to Attend the 2012 Licensing International Expo
June 1, 2012

Design Force to Attend the 2012 Licensing International Expo

Design Force, Inc. announces that they will be attending the Licensing International Expo at the Mandalay Bay Convention Center in Las Vegas, Nevada, June 12-14, 2012.More

Ted Mininni: Great Package Design is a Core Brand Value
May 21, 2012

Ted Mininni: Great Package Design is a Core Brand Value

Design Force, Inc. proudly announces that Packaging World has published its president, Ted Mininni’s latest thought leadership article on packaging. “Great Package Design is a Core Brand Value” was published on the publication’s web site on May 17, 2012.More

Ted Mininni: Packaging Innovation as the Ultimate Game Changer
May 17, 2012

Ted Mininni: Packaging Innovation as the Ultimate Game Changer

Design Force Inc. proudly announces that TheDieline.com has published its president, Ted Mininni’s latest article on packaging. “Using Package Innovation as the Ultimate Game Changer” was posted on the publication’s web site on May 17, 2012.More

Ted Mininni: Cutting Wrap Rage Out of Toy Packaging
April 9, 2012

Ted Mininni: Cutting Wrap Rage Out of Toy Packaging

Design Force, Inc. proudly announces that Brand Packaging magazine has published its president, Ted Mininni’s latest thought leadership article on toy packaging, “Cutting Wrap Rage Out of Toy Packaging” in its April 3, 2012 online issue. The piece will also be published in the April issue of the respected magazine.More

Ted Mininni’s Latest Article Published on POPSOP.com
March 19, 2012

Ted Mininni’s Latest Article Published on POPSOP.com

Design Force, Inc. proudly announces that its president, Ted Mininni, who regularly shares his expertise on branding, packaging and licensing issues at POPSOP.com, had his latest article published on March 12, 2012 on the e-magazine site, titled: “Visual versus Verbal Communication: Why Packaging is So Essential to Brand Building”.More

Design Force Develops Design Elements for TMNT Style Guide
March 15, 2012

Design Force Develops Design Elements for TMNT Style Guide

Design Force, Inc. proudly announces that the design consultancy has recently collaborated with Nickelodeon on the update to the licensing program style guide for the original Teenage Mutant Ninja Turtles animated series.More

Design Force Develops Style Guides for Transformers “Classic”
March 5, 2012

Design Force Develops Style Guides for Transformers “Classic”

Design Force, Inc. proudly announces that the design consultancy has recently completed the Transformers “Classic” Style Guides to support the licensing program for one of Hasbro’s most powerful entertainment franchises.More

Design Force President Interviewed by POPSOP.com
February 16, 2012

Design Force President Interviewed by POPSOP.com

The editors of POPSOP.com, the international online branding and packaging publication, recently interviewed Design Force, Inc. president, Ted Mininni, to get his perspective on package design and licensing program design, the consultancy’s core competencies. The interview has just been published on the publication’s web site.More

Design Force President: 5 Ways to Break the Rules in Packaging
February 6, 2012

Design Force President: 5 Ways to Break the Rules in Packaging

Design Force, Inc. proudly announces that Packaging Digest magazine has published its President, Ted Mininni’s latest article: “Five Ways to Successfully Break the Rules in Packaging Design” in its February 2012 issue.More

Ted Mininni’s Article on Package Color Republished
February 6, 2012

Ted Mininni’s Article on Package Color Republished

Ted Mininni’s thought-provoking article: “Package Color: The Ultimate Consumer Persuader”, originally published in Packaging World magazine in November 2011, has been republished in that publication’s popular e-clip newsletter, February 2, 2012.More

Ted Mininni: “It's Time to Put Some Fun Back into Marketing”
January 20, 2012

Ted Mininni: “It's Time to Put Some Fun Back into Marketing”

Design Force, Inc. proudly announces that its president, Ted Mininni, has been sharing his expertise on branding, packaging and licensing issues on a regular basis in POPSOP, an online branding publication. His latest article was published on January 20, 2012 on the e-magazine, titled: “It’s Time to Put Some Fun Back into Marketing”. More

Design Force President on Packaging for Maturing Consumers
January 3, 2012

Design Force President on Packaging for Maturing Consumers

Design Force, Inc. proudly announces that Packaging World has published its President, Ted Mininni’s latest article: “Are Package Designers Ignoring the Strongest Segment of Their Audience?” online on December 29, 2011.More

Design Force, Inc. adds Facebook to their Social Media Mix
December 22, 2011

Design Force, Inc. adds Facebook to their Social Media Mix

Design Force, Inc. proudly announces that the consultancy now has a Facebook page. Design Force president, Ted Mininni, stated that he and his team plan on updating their Facebook “fans” with company news and events, their latest package design and licensing program design work, and insights on issues related to their disciplines and the industries they service.More

Ted Mininni – Play: Bringing Virtual and Real Worlds Together
November 21, 2011

Ted Mininni – Play: Bringing Virtual and Real Worlds Together

Design Force, Inc. proudly announces that Brandchannel.com has published its President, Ted Mininni’s latest article: “Play: Bringing Virtual & Real Worlds Together” in the November 18, 2011 issue of its popular marketing ezine’s “Brandspeak” section.More

Design Force President on Children’s Licensed Packaging
November 16, 2011

Design Force President on Children’s Licensed Packaging

Design Force, Inc. proudly announces that its president, Ted Mininni, shares his expertise on branding, packaging and licensing issues on a regular basis in POPSOP, an online branding publication. His latest article was published on November 14, 2011 on the e-magazine, titled: “How to Leverage Children’s Emotional Triggers in Licensed Product Packaging”. More

Ted Mininni on TheDieline.com: “Is It Wise to Go Package-less?”
October 12, 2011

Ted Mininni on TheDieline.com: “Is It Wise to Go Package-less?”

Design Force, Inc. proudly announces that TheDieline.com has published its President, Ted Mininni’s latest thought leadership article on packaging in the featured articles section of its web site on October 13, 2011. In his editorial, Mr. Mininni questions the latest efforts at retailer sustainability that involve eliminating packaging completely for food products. He asks: “Are the ideas that made packaging viable still meaningful or have cultural shifts made it expendable?”More

Ted Mininni: Defy Conventions to Create Winning Packaging
October 11, 2011

Ted Mininni: Defy Conventions to Create Winning Packaging

Design Force, Inc. proudly announces that Package Design Magazine has featured its President, Ted Mininni’s latest article on packaging that successfully breaks the mold in its October 2011 issue. In an opinion piece titled: ”Defy Conventions to Create Winning Packaging”, Mr. Mininni discusses examples of products that break the rules when it comes to packaging in order to add more perceptible value for consumers at the shelf.More

Ted Mininni Discusses the Elimination of Packaging on MediaPost
October 3, 2011

Ted Mininni Discusses the Elimination of Packaging on MediaPost

Design Force, Inc. proudly announces that Media Post has published its President, Ted Mininni’s latest editorial in its newsletter on September 30, 2011. In an opinion piece titled: “Will A Zero-Packaging Concept Succeed?”, Mr. Mininni takes on the highly charged trend to eliminate packaging altogether in a new concept grocery store in Austin, Texas.More

Design Force President on Marketing to Kids AND their Parents
September 30, 2011

Design Force President on Marketing to Kids AND their Parents

Design Force, Inc. proudly announces that its president, Ted Mininni, is sharing his expertise on branding, packaging and licensing issues on a regular basis in POPSOP, an online branding publication. He has just published his latest article on the e-magazine site, titled: “When Making Kid Connections, Don’t Forget the Parents”. More

Ted Mininni’s Thoughts On the Premise of “Zero Packaging”
August 22, 2011

Ted Mininni’s Thoughts On the Premise of “Zero Packaging”

Design Force, Inc. proudly announces that Brand Packaging has featured its President, Ted Mininni’s latest insights on its web site. In an opinion piece titled: ”Zero Packaging Can Do More Harm than Good”, Mr. Mininni discusses the premise behind a proposed new Austin Texas grocery store with a new business model: “to become the first package free, zero waste food retailer in the country”.More

Ted Mininni Discusses Package Segmentation in Video Short
August 19, 2011

Ted Mininni Discusses Package Segmentation in Video Short

Design Force, Inc. proudly announces that Packaging World magazine has featured its President's insights on properly packaging to segment varieties within brands in their latest Package Design Workshop Video Short.More

Design Force President Joins Panel of Experts at POPSOP.com
August 16, 2011

Design Force President Joins Panel of Experts at POPSOP.com

Design Force, Inc. proudly announces that its president, Ted Mininni, has been tapped by Popsop Brand Magazine as one of the publication’s experts. Mr. Mininni will be sharing his expertise on branding, packaging and licensing issues on a regular basis with the online publication’s international audience. He has just published his first article on the site: “How Great Licensed Products are Created”.More

Ted Mininni Discusses the Importance of Package Color
August 15, 2011

Ted Mininni Discusses the Importance of Package Color

Ted Mininni’s latest thought-provoking article: “Package Color: The Ultimate Consumer Persuader”, has been published in the August 8, 2011 edition of Shelf Impact! Magazine online. Mr. Mininni was prompted to write on this important topic after contributing to a new academic book on the impact of color titled: “Colour Hunting”, which has been published in Europe and the United States this past spring.More

Rocawear T-shirts Feature Design Force’s Transformers Illustrations
July 22, 2011

Rocawear T-shirts Feature Design Force’s Transformers Illustrations

Design Force, Inc. proudly announces that the consultancy’s illustrations developed for Hasbro’s “Transformers: Dark of the Moon” movie style guide appear on an exclusive t-shirt collection as a result of a licensing agreement between Hasbro and Rocawear. roc4life.com.More

Design Force President Interviewed by Packaging World Magazine
July 11, 2011

Design Force President Interviewed by Packaging World Magazine

Design Force, Inc. proudly announces that Packaging World Magazine has featured an interview conducted by senior editor Anne Marie Mohan with its President, Ted Mininni, to get his insights on the current and future role of smart packaging. Mr. Mininni published a full-length article on this topic in the June 20, 2011 issue of the Shelf Impact newsletter.More

Design Force Develops Style Guide for New Transformers Movie
July 7, 2011

Design Force Develops Style Guide for New Transformers Movie

Design Force, Inc. proudly announces that the design consultancy was retained by Hasbro Entertainment & Licensing to develop the style guide for this summer’s blockbuster, Transformers: Dark of the Moon.More

Ted Mininni Contributes Insights to Packaging Strategies
July 5, 2011

Ted Mininni Contributes Insights to Packaging Strategies

Design Force, Inc. proudly announces that Packaging Strategies has featured its President, Ted Mininni’s latest insights in its June 30, 2011 newsletter. In an opinion piece titled ”Does Your Packaging Add Value to Your Brand?”, Mr. Mininni states: “Packaging is interactive. It makes the brand tangible to consumers.More

Ted Mininni to Brandchannel: “Have Brands Lost Their Cachet?”
July 1, 2011

Ted Mininni to Brandchannel: “Have Brands Lost Their Cachet?”

Design Force, Inc. proudly announces that Brandchannel.com has published its president, Ted Mininni’s latest thought-provoking article on the state of branding in the ezine’s Brandspeak section on July 1, 2011. The editorial is titled: “Have Brands Lost Their Cachet?”More

Design Force President’s Article in June Issue of ShelfImpact!
June 20, 2011

Design Force President’s Article in June Issue of ShelfImpact!

Design Force, Inc. proudly announces that ShelfImpact! magazine has featured its President, Ted Mininni’s latest thought leadership article in the June 20, 2011 issue of the trade magazine.More

Design Force to Attend the 2011 Licensing International Expo
June 1, 2011

Design Force to Attend the 2011 Licensing International Expo

Design Force, Inc. announces that they will be attending the 2011 Licensing International Expo at the Mandalay Bay Convention Center in Las Vegas, Nevada, June 14-16, 2011.More

Ted Mininni Contributes Article on the Use of Color in Packaging
June 1, 2011

Ted Mininni Contributes Article on the Use of Color in Packaging

Design Force, Inc. proudly announces that the consultancy’s President, Ted Mininni, was invited by the editors of FRAME Magazine in The Netherlands to contribute an article on the use of color in package design.More

Design Force Article Featured in Packaging Digest Magazine
May 23, 2011

Design Force Article Featured in Packaging Digest Magazine

Design Force, Inc. proudly announces that Packaging Digest Magazine has featured its President, Ted Mininni’s latest thought leadership article titled: “Packaging Must Match the Brand” in the publication’s May 2011 issue.More

Design Force Work Highlighted in Packaging World Magazine
April 14, 2011

Design Force Work Highlighted in Packaging World Magazine

Packaging World Magazine has featured Design Force President, Ted Mininni’s case study showing how the consultancy successfully executed a brand identity and packaging refresh for a nationally distributed natural brand in the April 2011 issue of the trade magazine.More

Ted Mininni’s Latest Article on “Stripped-Down Design”
March 9, 2011

Ted Mininni’s Latest Article on “Stripped-Down Design”

Design Force, Inc. proudly announces that Package Design Magazine has featured its President, Ted Mininni’s latest thought leadership article about packaging titled: “Stripped-Down Design Done Right” in the January/February 2011 issue of the trade magazine.More

Ted Mininni Quoted on Coca-Cola Packaging Insights
March 2, 2011

Ted Mininni Quoted on Coca-Cola Packaging Insights

Beverage World magazine editors solicited insights from its President, Ted Mininni, on Coca-Cola packaging to share with their audience at the 125th year anniversary of the world’s best-known beverage brand.More

Design Force President Shares Toy Packaging Tips
February 14, 2011

Design Force President Shares Toy Packaging Tips

Promo Magazine editors solicited expert tips from Design Force President, Ted Mininni, on kids’ toy packaging to share with their audience.More

Ted Mininni: “The Secret to Real Customer Connectivity”
February 7, 2011

Ted Mininni: “The Secret to Real Customer Connectivity”

Design Force, Inc. proudly announces that brandchannel.com has published its President, Ted Mininni’s latest article: “The Secret to Real Customer Connectivity” in the February 4, 2011 issue of its popular marketing ezine’s “Brandspeak” section.More

Design Force President Shares Strategies for “Marketing to Kids”
February 1, 2011

Design Force President Shares Strategies for “Marketing to Kids”

Promo Magazine has featured Design Force President, Ted Mininni’s latest article titled: “Marketing to Kids While Partnering with Parents” in the February 2011 issue of the publication covering the latest trends and thought leadership in the promotion industry.More

Ted Mininni: “How Retailers are Driving Package Decisions”
December 21, 2010

Ted Mininni: “How Retailers are Driving Package Decisions”

Package design for consumer products is increasingly being driven by retailer directives, not by manufacturers. So says Ted Mininni in his most recent editorial for TheDieline.com.More

Ted Mininni’s Latest Article “Future Packaging: Retailer Driven”
December 1, 2010

Ted Mininni’s Latest Article “Future Packaging: Retailer Driven”

In an opinion piece titled ”Future Packaging: Retailer Driven”, Design Force President, Ted Mininni points out to Packaging Strategies readers that “Consumer product packaging is increasingly being driven – not by manufacturers – but by retailers. And not only package design; package substrates, as well”.More

Ted Mininni on Effectively Executing Package Segmentation
November 29, 2010

Ted Mininni on Effectively Executing Package Segmentation

Design Force, Inc. proudly announces that Package Design Magazine has featured its President, Ted Mininni’s latest thought-provoking packaging article titled: “Extending Your Reach” in the November 2010 issue of the trade publication.More

Message to CPG Companies: “Own It or Lose It”
November 1, 2010

Message to CPG Companies: “Own It or Lose It”

TheDieline.com has published a new article written by Design Force president, Ted Mininni, on the important topic of branding and packaging consumer products that dominate retail shelves and are positioned to “own” the category. The article was published on October 27, 2010.More

Packaging Digest Publishes “Packaging is All in the Delivery”
October 19, 2010

Packaging Digest Publishes “Packaging is All in the Delivery”

Packaging Digest Magazine has featured Design Force President, Ted Mininni’s insights on package delivery systems in an article titled: “Packaging is All in the Delivery”. The article appears in the October 2010 print and digital editions of the publication.More

Ted Mininni Publishes Challenge to Marketers in BRANDWEEK
September 27, 2010

Ted Mininni Publishes Challenge to Marketers in BRANDWEEK

Design Force, Inc. proudly announces that Brandweek has featured its President, Ted Mininni’s latest challenge to marketers and package designers in its September 26, 2010 issue.More

Design Force President Featured in Packaging World Magazine
September 15, 2010

Design Force President Featured in Packaging World Magazine

Design Force, Inc. proudly announces its President, Ted Mininni’s latest article: “Guess What? They’re Not Buying Your Product because of Your Packaging” has been featured in ShelfImpact!’s quarterly, which appears inside Packaging World’s September print issue and online.More

Ted Mininni Shares “The Right Way to Refresh Packaging”
September 1, 2010

Ted Mininni Shares “The Right Way to Refresh Packaging”

Design Force, Inc. proudly announces that TheDieline.com has published an article written by the consultancy’s president, Ted Mininni, on the topic of executing a package refresh in the proper manner. The article was published on August 25, 2010.More

Ted Mininni Writes “Your Brand Isn't Selling? You're Disconnected.”
August 2, 2010

Ted Mininni Writes “Your Brand Isn't Selling? You're Disconnected.”

Design Force, Inc. proudly announces that Brandchannel.com has featured its President, Ted Mininni’s latest marketing article: “Your Brand Isn’t Selling? You’re Disconnected” in the Brandspeak section of its July 29, 2010 issue.More

Ted Mininni Asks “What’s More Important, Head or Heart?”
July 26, 2010

Ted Mininni Asks “What’s More Important, Head or Heart?”

Design Force, Inc. proudly announces that Media Post has published its President, Ted Mininni’s latest challenge to marketers in an article titled: “What’s More Important, Head or Heart?” in its online publication, July 23, 2010.More

Ted Mininni on Elevating Packaging from Good to Great
July 6, 2010

Ted Mininni on Elevating Packaging from Good to Great

Design Force, Inc. proudly announces that Package Design Magazine has featured its President, Ted Mininni’s latest thought-provoking packaging article titled: “Elevating Good to Great” in the June 2010 issue of the trade publication.More

Design Force: 10 Questions Before Revitalizing Heritage Brands
June 15, 2010

Design Force: 10 Questions Before Revitalizing Heritage Brands

Design Force, Inc. proudly announces that TheDieline.com has published a seminal new article written by the consultancy’s president, Ted Mininni, on the topic of package revitalization. “10 Crucial Questions Before Revitalizing Heritage Brands” was published on TheDieline.com on June 15, 2010. More

Ted Mininni Examines Rewards and Risks of Packaging Redesign
May 24, 2010

Ted Mininni Examines Rewards and Risks of Packaging Redesign

Design Force, Inc. proudly announces that Packaging Digest Magazine has featured its President, Ted Mininni’s latest thoughts on package revitalization in an article titled: “The Rewards and Risks of Packaging Redesign” in the May 2010 issue of the print and online publications.More

Ted Mininni to Judge the First Annual
May 14, 2010

Ted Mininni to Judge the First Annual "The Dieline Awards"

Design Force, Inc. proudly announces that the firm’s president, Ted Mininni, has just returned from the Fuse Conference in Chicago, where he was a judge for the first annual “The Dieline Awards”. Mr. Mininni was one of 11 judges among his peers of distinguished leaders in package design, representing top-notch, global design consultancies. More

Ted Mininni’s Article: “What Do We Do Now?” in MediaPost
April 14, 2010

Ted Mininni’s Article: “What Do We Do Now?” in MediaPost

Design Force, Inc. proudly announces that MediaPost has published its President, Ted Mininni’s latest challenge to marketers in an article titled: “So What Do We Do Now?” in its online publication, April 14, 2010.More

Design Force President on Evolution of Consumers & Packaging
April 12, 2010

Design Force President on Evolution of Consumers & Packaging

Design Force, Inc. proudly announces that Shelf Impact! has featured its President, Ted Mininni’s latest opinion piece: “Six Package Design Ideas for a ‘New Economy’” in its April 8, 2010 issue. More

Design Force President Quoted in Beverage World Magazine
March 24, 2010

Design Force President Quoted in Beverage World Magazine

Design Force, Inc. proudly announces that the consultancy’s President, Ted Mininni, has been quoted in the March issue of Beverage World. The article, in which Mr. Mininni was quoted, “A Tale of Two Juices”, was written by Beverage World managing editor, Andrew Kaplan. More

Ted Mininni on Interactive Kids’ Packaging
February 22, 2010

Ted Mininni on Interactive Kids’ Packaging

Design Force, Inc. proudly announces that Quirk’s Marketing Research Review has featured its President, Ted Mininni’s latest packaging article titled: “Using Creative Packaging to Encourage Kid-brand Engagement” in the publication’s February 22, 2010 newsletter.More

Ted Mininni Cues Marketers In on How to Refresh Packaging
February 8, 2010

Ted Mininni Cues Marketers In on How to Refresh Packaging

Design Force, Inc. proudly announces that Package Design Magazine has featured its President, Ted Mininni’s latest thought-provoking packaging article titled: “Counting on Cues: The Right Way to Refresh Packaging” in the January/February 2010 issue of the print publication.More

Design Force on Marketing To 'Tweens in Giftware News
February 2, 2010

Design Force on Marketing To 'Tweens in Giftware News

Design Force, Inc. proudly announces that the consultancy’s President, Ted Mininni, has been quoted in an article in the January 2010 issue of Giftware News. The article in which Mr. Mininni was quoted, “From Tween to Teen”, was written by one of the publication’s associate editors, Mary Gerlach. More

MarketingProfs Publishes Ted Mininni’s Challenge to Marketers
January 27, 2010

MarketingProfs Publishes Ted Mininni’s Challenge to Marketers

Design Force, Inc. proudly announces that Marketing Profs has featured its President, Ted Mininni’s latest challenge to marketers in his latest article, which has been published in the January 26, 2010 newsletter.More

Ted Mininni Quoted in Beverage World Magazine
January 18, 2010

Ted Mininni Quoted in Beverage World Magazine

Design Force, Inc. proudly announces that the consultancy’s President, Ted Mininni, has been quoted in an article in the January 2010 issue of Beverage World. The article in which Mr. Mininni was quoted, “Minor Considerations”, was written by Beverage World managing editor, Andrew Kaplan. More

Become One of the All-Too-Few Brands That Matter
January 11, 2010

Become One of the All-Too-Few Brands That Matter

Design Force, Inc. proudly announces that Brandchannel has featured its President, Ted Mininni’s latest branding insights and challenge to marketers in the Brandspeak section of its January 15, 2010 issue. More

Ted Mininni Guest Columnist in Private Label Buyer
January 9, 2010

Ted Mininni Guest Columnist in Private Label Buyer

Design Force, Inc. proudly announces that Private Label Buyer has featured its President, Ted Mininni’s latest insights in its January 2010 Guest Column. In “Retailers as CPG Marketers”, Mr. Mininni outlines how retailers must build on their store brand successes in 2009 by thinking as CPG marketers do.More

Design Force President’s Article Featured in Chief Marketer Report
December 2, 2009

Design Force President’s Article Featured in Chief Marketer Report

Design Force, Inc. proudly announces that Chief Marketer Report has featured its President, Ted Mininni’s latest thought-provoking marketing article titled: “National Brands Strike Back” in the December 1, 2009 issue of its online publication.More

Ted Mininni Invited to Judge First Ever “The Dieline Awards”
October 20, 2009

Ted Mininni Invited to Judge First Ever “The Dieline Awards”

Design Force, Inc. proudly announces that the firm’s president, Ted Mininni, has been invited to judge for the first annual “The Dieline Awards”. Each of the 10 judges selected for the panel is a well-known, distinguished leader in package design, representing top-notch, global design consultancies. More

Design Force Article on
September 28, 2009

Design Force Article on "Disruptive Packaging" on TheDieline.com

Design Force, Inc. proudly announces that the firm’s president, Ted Mininni, has just had a new article titled: “How Can Your Packaging Become Disruptive?” published on the highly influential packaging site, TheDieline.com. More