Ted Mininni’s Article on Package Color Republished

Ted Mininni’s thought-provoking article: “Package Color: The Ultimate Consumer Persuader”, originally published in Packaging World magazine in November 2011, has been republished in that publication’s popular e-clip newsletter, February 2, 2012.

Packaging World routinely republishes strong, popular content and thought leadership articles in its newsletters and its web site. A number of Mr. Mininni’s articles as well as a video short he produced for the magazine have been featured and republished in numerous Packaging World publications.

“I am pleased to share insights and expertise with the packaging community”, stated Mr. Mininni in a recent interview. “It’s nice to reach packaging professionals and consumer product marketers through this medium. Nice, too, that it is valued and republished. Sharing information enriches all of us in this business.”

Mr. Mininni has been quoted in Packaging World for years. He has also provided strong opinion pieces and articles on a host of packaging topics: color, structure, graphic design, sustainability and branding issues among them. “It’s important to identify trends, as well as discussing overall best practices in implementing effective package design. The trade press enables package design experts to delve into these issues in some depth. Sharing information and citing examples, spurs us all on to achieve our best work”, said Mr. Mininni.

“This particular article on the role of color in package design was the result of an invitation to write a short chapter in professional book on the subject for a European publisher. I was asked to write about the effect of package color on consumers for the book and pleased to contribute. Then, it occurred to me to write a shorter piece on the subject to reach more package designers and marketers. It’s too important a subject not to discuss it in detail. If we can encourage more thought process, more conversation and deliberate action, we can achieve more in the design community”, stated Mr. Mininni