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Smart Licensing: Disney & SpiritHoods Launch “Wearable” Muppets

October 3, 2011 at 11:20 am by Ted Mininni

Sometimes it seems as though kids’ licensed products get into a rut. T-shirts, caps, toys and games are great, but that’s the expected. What about doing the unexpected to generate excitement and buzz? Not to mention fun?

Now we all know that Disney Consumer Products doesn’t settle for the expected. There’s already buzz about a deal the company inked with SpiritHoods to launch a limited edition line of faux fur shawls and hoods in conjunction with the debut of Disney’s “The Muppets” feature film this coming November 23rd.

The pictures in a recent Kid Screen article announcing the deal demonstrate how well done these products are:

That’s the way to do it. Let’s face it: kids and adults alike would love to don a glamorous Miss Piggy shawl in her signature pink. Or a Kermit the Frog hood in green with popping, big eyes. It’s fun to indulge in something like this... and it isn’t the usual licensed fare.

Keeping distribution limited on this since retails will range from $99 to $169 is a smart idea. Too expensive for this economy? No. The brand heritage of The Muppets; the fact it is dear to parents and kids means some will splurge on these whimsical products.

• Are license holders missing opportunities by not developing unique, fun licensed products?
• Should licensors experiment with unusual consumer products more and just keep distribution limited on them, even as they offer the usual toys and tees?

We’d love to hear from you.

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