Create Your Style

Swarovski North America engaged us to help them repackage their loose-cut crystal components for the growing “do-it-yourself” market. Until this initiative, Swarovski had been selling their product in bulk packaging to retailers and resellers, who would then repackage the product in smaller, consumer-friendly quantities using rudimentary packaging materials. Our solution for a cost effective retail package for Create Your Style with CRYSTALLIZED™ – Swarovski Elements crystal components properly communicates the upscale Swarovski brand image, guarantees product authenticity, allows for high visibility of product quality, clearly communicates product specifications and accommodates both hanging and free-standing merchandising scenarios. As a value-added feature, we designed the internal thermoformed component to transform into a reusable storage container.