SwimWays

We were engaged by SwimWays Corporation to refresh the brand identity and package design system for their core line of pool products. We contemporized the identity so that it better aligns with the brand's attributes (high-quality, innovative, first to market with new technology), then created a simpler package design that establishes a stronger, more cohesive brand presence across the three business segments – pool floats, learn-to-swim products, and pool toys – and clearly delivers product benefits and features.