Ted Mininni

As President and Creative Director of Design Force, Inc., Ted sets the standard for
all research and design development for the consultancy, while guiding his team to achieve their clients’ business goals. He spends most of his time helping current and future Design Force clients understand that, through creative strategy rooted in the promise of enjoyment, package design and licensing program design have the power to establish life-long emotional connections between brand and consumer.

Prior to founding Design Force in 1990, Ted spent four years developing his design expertise while working for a variety of toy manufacturers, in varying design roles,
both here in the U.S. and in Asia.

As an author, Ted regularly contributes thought leadership articles and insights to many noteworthy trade and marketing publications, in print and online, such as Brandweek, Adweek, Playthings Magazine, Brand Packaging Magazine, Package Design Magazine, Packaging Digest, brandchannel.com, TheDieline.com, MarketingProfs.com, License Magazine and Shelf Impact!, among others. Ted’s articles have also been picked up by international business blogs in Asia, Europe, Africa and the U.S. He is also an ongoing contributor to MarketingProfs.com’s “Daily Fix” blog, POP Online and Beverage World Magazine.

When not propagating the Design Force brand message, Ted spends time with his wife and two teenaged children, entertaining family and friends, playing ice hockey for his men’s league team, the Space Monkeys, passionately following his favorite Philadelphia professional sports teams and pursuing his interests in drawing and painting.