August 28, 2012
Design Force, Inc. proudly announces that its president, Ted Mininni’s latest article: “Forget One-Off Packaging – You Need a Package Design System”, has been published on TheDieline.com, the #1 package design web site in the world with millions of regular visitors from over 100 countries. Mr. Mininni regularly contributes thought leadership articles to the site.
In his latest article, Mr. Mininni opens with this observation: “This is a topic that I’ve raised and addressed in the past, but it’s clearly in need of further discussion. I’m finding that I’m still being told by some of our clients that “we need a package for this new product”, with no interest in considering how that package design might visually extend across an entire line of product. So, let’s talk about the value of what we refer to as a 'package design system'.”
“Package design should never be approached as a one-off challenge requiring a solution. That approach is certain to fail with regard to achieving any level of consumer recognition. The brand will never stand a chance. When the sale doesn’t happen, this usually means that the packaging wasn’t communicating clearly and concisely to consumers, and therefore didn’t deliver on the brand promise, reinforce consumer trust or build brand loyalty.”
As the article progresses, Mr. Mininni asks manufacturers to pose five important questions before packaging to avoid one-off scenarios in favor of package design systems. In a recent interview, he stated: “Package design is a significant element of the brand continuum for consumer product brands. Getting it right is crucial. One-off package solutions simply get lost on retail shelves. Great packaging refers back to the brand in every case but that only happens when a package design system is in place and that system is standardized within a style guide, ensuring brand success.”