Teens

Today’s teens have been media sophisticates from an early age. They have a strong mistrust of hype of any kind, particularly that of product advertising. As consumers, they’re strongly connected with mass media, with an acute awareness of advertising techniques and modern marketing strategies. They know you’re out there trying to get their business, and rightfully so. Between their paychecks, allowances, gifts, and the generosity of their parents, their disposable income is soaring.

As with ‘tweens, the teen demographic does not respond well to hard-sell marketing. They embrace brands that represent their lifestyle, and brand communication that portrays products as part of that lifestyle. They want your respect, and they want to be spoken to honestly and on their level.

More on marketing to the new generation of teens:
• Snaring the Netizens