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It is often said that there's no better endorsement than that of your own brand loyalists. Here's some commentary from our biggest fans on working with our team and the value of our expertise.
“We chose to
work with Design Force on our branding redesign in part based on their
impressive portfolio of work, but more importantly for their years of
experience in the consumer product industry developing packaging that stands
out at retail and delivers results. And that is exactly what we received from
Ted Mininni and the team at Design Force. They beautifully translated the
marketing brief and input we gave into a brand guide and packaging design that
met all of our needs and exceeded our expectations. Design Force understands
branding in the toy category like no other firm I have worked with and the
results of our project together has only reinforced what I have heard from
others in the industry and I now know first hand. If you want designs that are
well thought out, executed on time, and never fail to produce results, then you
should be working with Ted Mininni and Design Force and I would highly
recommend you contact them for your next project.”
Ed Gartin
- Director of Creative Services, SwimWays Corporation
“Ted and the Design Force
team have been valued design partners during my time at Campbell (and
well before I got here). I can always count on innovative, well-executed
design solutions for every consumer touch point. They have a clear
understanding of our brands and business objectives, and their
responsiveness is second to none. They’re an absolute pleasure to work
with!”
Lauren Quaile
- Manager, Integrated Marketing, Campbell Soup Company
“Design Force
gets it. Their comprehensive understanding of their clients’ needs translates
into superior design development that directly contributes to category
growth.”
Marc Balara
- Director of Visual Branding, Unilever
“When we decided
to create a retail package for Create Your Style with CRYSTALLIZED Swarovski
Elements for the first time, we decided to work with Design Force. Their
comprehensive market research and interviews with our key retailers,
wholesalers and resellers led to an innovative, reusable package structure, and
a package design that communicates the high quality Swarovski brand image and
ensures consumers of product authenticity. The Design Force team is passionate
about what they do. They’re knowledgeable, extremely creative and a pleasure to
work with.”
Kim Paquette
- Product Market Manager, Swarovski North America
“How could you read any of these testimonials and not want to give the Design Force team a try? Look at their work, read the testimonials, follow Ted's thinking. Try to find someone better. I triple dog double dare you. I have spent many years in the design field. I most recently spent the last 24 years at Hasbro Inc. in a very broad range of creative roles from package designer to Vice President of Global Creative in Licensing. To say I’ve worked with many designers and design firms over the years is, well, an understatement. To say that Design Force “gets it” is an understatement as well. Your design budget simply cannot be better or more wisely spent.”
Michael Provost
- VP Global Licensing, Kent International
“While at Toys
'R' Us, I worked with Ted and the Design Force team on the brand repositioning,
brand identity and package design refresh, and style guide development for
“Fast Lane”. Many factors were taken into account during the pre-design
process: a global audience with pronounced cultural differences and
preferences, various demographic groups, and the fact that boys of different
ages who buy R/C vehicles respond to specific colors and imagery in packaging.
Under Ted’s direction, the Design Force team employed the perfect balance of
design and marketing savvy to execute effectively against the Fast Lane global
brand strategy.”
Arline Wall
- Former Global Brand Director, Toys “R” Us
“Design Force did an outstanding job of developing an identity that captured the essence and attitude of the brand. And, at the same time, they were able to create an illustration style for the key art consistent with the brand’s objectives.”
Allen Adler
- Director of Creative Services, Ubisoft Entertainment
“I have had the
pleasure of working with Ted and the Design Force team over several years on
multiple projects. Their expertise combined with their genuine love and passion
for great design have always brought fantastic results and solutions. I
consider Design Force to be an extension of my design team, rather than a
vendor. When reaching out to Ted and his team, you will always get great, fresh
thinking that is on target, while delivering a range of creative thinking for
the challenge at hand. Always reliable, always innovative and always fun to
work with.”
MeLissa Mips
- Creative Group Manager, New Balance Athletic Shoe, Inc.
“Ted and his team gave us valuable insights on how to maximize our all natural brand. By establishing a new brand identity
and refreshing our packaging, our products are better differentiated at retail. Building trust with consumers – that's what it's all about. Design Force helped us to achieve just that.”
Louis B. Colameco III
- President, Wellshire Farms, Inc.
“Over the years, I have come to count on Design Force to execute solid design solutions. Their complex marketing strategies and on time delivery has developed my trust in them as a valuable resource.”
Chuck Kijak
- VP Creative Services, Crayola LLC
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