Wielding the Power of Superheroes in Licensing.

Superheroes. We grew up with them and we need them. There’s nothing like the good guy overcoming great odds and vanquishing the bad guys for pure escapism and fun...More

From the blog :

Toy Fair ‘12: A Look to the Future and the Past

February 18, 2012 by Ted Mininni

I’ve been attending Toy Fair in New York City for the past 25 years. It’s a great place to do business, draw inspiration, confirm trends, and gain...More

HEXBUG Packaging: a Perfect Specimen

February 13, 2012 by Ted Mininni

As designers of toy packaging, we always need to visit the retail environment before taking on our next project. Much like “The Strip” in Las Vegas...More

Good vs. Evil Continues in the World of Lego Video Games

February 6, 2012 by Ted Mininni

Clearly Lego understands the power of superheroes. They’re hotter than ever and loved by...More

Recent White Papers :

5 Ways to Package Product Line Segments

November 30, 2011 Ted Mininni

Large branded product lines invariably require segmentation. These lines contain product groups that appeal to distinctive market segments...More

The 4 Way Intersection: Where Brand & Consumer Values Meet

November 7, 2011 Ted Mininni

Good package design refers to the brand and its values. Great package design goes one better...More

The Package Design System: Your Most Important Strategy

September 14, 2011 Ted Mininni

Package design should never be viewed as a “one-off challenge” for a single product...More