Tonka’s Chuck & Friends

To coincide with the introduction of The Hub Network's new animated series "The Adventures of Chuck & Friends", based on the popular brand Tonka's Chuck & Friends, Hasbro Entertainment & Licensing created a fun, new licensing program designed to appeal to moms of boys ages 2 -5. We were engaged to develop character-specific design assets for the program – a range of badges, patterns and borders – that capture the style and personality of the animated interpretation of this classic brand.