Transformers Prime

Transformers Prime, The Hub Network’s new incarnation of Hasbro's Transformers franchise, mixes computer animation and 2-D imagery to bring the classic Autobots versus Decepticons saga to life on television. Hasbro Entertainment and Licensing engaged us to develop badge designs that capture the energy and excitement of this new series, while making a clear distinction between the aesthetic for this licensing program and the look we established for the Transformers cinematic licensing programs.