Tweens

No longer children, and not yet teens, kids aged 8 – 12 are starting to develop their own sense of identity and are anxious to cultivate a sophisticated self-image. Smart marketers are realizing that a considerable amount of revenue can be generated by treating ‘tweens like teenagers. They have huge discretionary purchasing power, and they exert tremendous influence over their parents’ and families’ purchases.

‘Tweens are extremely brand aware, trend oriented and responsive to fast communication. Since they’re growing up in a media-rich environment, they’re adept at all forms of electronic communication. And they’re masters at multitasking. They’re skeptical and can easily detect when a brand is insincere. Turn ‘tweens off once, and you’ll lose them forever.

Our insights on marketing to ‘tweens:
• Your Brand Can Become Their Brand