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Our President and Creative Director, Ted Mininni, regularly contributes thought leadership and insights to many noteworthy trade and marketing publications, in print and online, on topics related to package design and licensing program design. Our white papers section is a collection of his most thought-provoking and frequently discussed pieces. Just select an article, complete the simple registration form, and access will be granted. 5 Ways to Package Product Line SegmentsNovember 30, 2011 Ted Mininni
Large branded product lines invariably require segmentation. These lines contain product groups that appeal to distinctive market segments...More The 4 Way Intersection: Where Brand & Consumer Values MeetNovember 7, 2011 Ted Mininni
Good package design refers to the brand and its values. Great package design goes one better...More The Package Design System: Your Most Important StrategySeptember 14, 2011 Ted Mininni
Package design should never be viewed as a “one-off challenge” for a single product...More Packaging Playing the Leading RoleAugust 8, 2011 Ted Mininni
According to surveys and research conducted by consumer behavior experts, when consumers make purchase decisions, they’re spending...More Keeping Brands Kid CoolApril 8, 2011 Ted Mininni
Brands that are targeting various kids’ demographics had better know this: there’s a lot more to marketing to kids today than trying to keep their brands...More 10 Crucial Questions Before Revitalizing Heritage Brand PackagingMarch 23, 2011 Ted Mininni
Marketers of established brands have even more to worry about now. Consumers have changed...More 8 Ways Package Structure Sells the BrandFebruary 15, 2011 Ted Mininni
Packaging at its best refers back to the brand and leverages its chief assets. It also has the power to become the brand’s most important...More Own It or Lose It.November 1, 2010 Ted Mininni
In the 10-20 seconds the consumer scans the retail shelf, what pops? That’s why ownable design strategies are increasingly important...More Why Enjoyment Matters in Brand Building.January 26, 2010 Ted Mininni
Building solid consumer relationships and forging meaningful connections: isn’t that what ultimately cements brand loyalty? Builds brand equity?More You Have 20 Seconds, or Less, to Live.July 1, 2009 Ted Mininni
When consumers make purchase decisions, they’re spending anywhere from 10 to 20 seconds – according to surveys and research conducted...More |
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