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Our President and Creative Director, Ted Mininni, regularly contributes thought leadership and insights to many noteworthy trade and marketing publications, in print and online, on topics related to package design and licensing program design. Our white papers section is a collection of his most thought-provoking and frequently discussed pieces. Just select an article, complete the simple registration form, and access will be granted. Tapping Your Audience for Packaging Insights.November 8, 2012 Ted Mininni
Given the fast-changing marketplace and the fact consumers are showing loyalty only to brands...More Leveraging Children’s Emotional Triggers in Licensed Products.March 22, 2012 Ted Mininni
Marketers know how to trigger children’s emotions; how to trip the “have to have it” switch on...More 5 Ways to Package Product Line Segments.November 30, 2011 Ted Mininni
Large branded product lines invariably require segmentation. These lines contain product groups that appeal to distinctive market segments...More The 4 Way Intersection: Where Brand & Consumer Values Meet.November 7, 2011 Ted Mininni
Good package design refers to the brand and its values. Great package design goes one better...More The Package Design System: Your Most Important Strategy.September 14, 2011 Ted Mininni
Package design should never be viewed as a “one-off challenge” for a single product...More Packaging Playing the Leading Role.August 8, 2011 Ted Mininni
According to surveys and research conducted by consumer behavior experts, when consumers make purchase decisions, they’re spending...More Keeping Brands Kid Cool.April 8, 2011 Ted Mininni
Brands that are targeting various kids’ demographics had better know this: there’s a lot more to marketing to kids today than trying to keep their brands...More 10 Crucial Questions Before Revitalizing Heritage Brand Packaging.March 23, 2011 Ted Mininni
Marketers of established brands have even more to worry about now. Consumers have changed...More 8 Ways Package Structure Sells the Brand.February 15, 2011 Ted Mininni
Packaging at its best refers back to the brand and leverages its chief assets. It also has the power to become the brand’s most important...More Own It or Lose It.November 1, 2010 Ted Mininni
In the 10-20 seconds the consumer scans the retail shelf, what pops? That’s why ownable design strategies are increasingly important...More |
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