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Our President and Creative Director, Ted Mininni, regularly contributes thought leadership and insights to many noteworthy trade and marketing publications, in print and online, on topics related to package design and licensing program design. Our white papers section is a collection of his most thought-provoking and frequently discussed pieces. Just select an article, complete the simple registration form, and access will be granted. Why Enjoyment Matters in Brand Building.January 26, 2010 Ted Mininni
Building solid consumer relationships and forging meaningful connections: isn’t that what ultimately cements brand loyalty? Builds brand equity?More You Have 20 Seconds, or Less, to Live.July 1, 2009 Ted Mininni
When consumers make purchase decisions, they’re spending anywhere from 10 to 20 seconds – according to surveys and research conducted...More Rethink, Repackage, Reconnect.October 20, 2008 Ted Mininni
This is actually the best time to rethink, repackage and reconnect with the consumer. Smart businesses have always viewed economic downturns...More Advertising is Dead. Long Live Packaging.June 16, 2008 Ted Mininni
It’s no secret that most conventional advertising isn’t cutting it. Increasingly fragmented markets and a definite resistance to advertising...More Capturing the In-Be-Tweens.February 4, 2008 Ted Mininni
Marketers have increasingly focused on the tween demographic for good reason. Between their own growing purchasing power, and the...More Left Brain – Right Brain.July 11, 2006 Ted Mininni
An interviewer once asked Albert Einstein how he developed his complex scientific theories. In reply, Einstein reportedly pointed to his head...More |
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